Buying is an entirely emotional experience. According to Harvard Professor Gerald Zaltman, 95% of purchasing decisions are subconscious, and emotion […]

Yes, TikTok took the world by storm. But you probably know that already. 🙄 According to Brand Finance's Global 500 […]

Have you ever waited days for an email response that ended up going to spam? Do you know why this […]

Can you describe the feeling of relief when you request an uber and the driver has four or more stars, […]

How many times do you check your Instagram for just a few minutes before moving on to another activity or […]

Social media is changing the way business work.  It is responsible for a closer relationship between companies and consumers.   Business owners, working […]

A target audience is directly related to the services or products your company offer.   It consists of a consumer society […]

Email Marketing is a highly profitable direct marketing channel. According to a DMA survey, in 2019, the average of return was $42 for every $1 spent.  […]

Are you thinking about investing in the promising and effective e-commerce industry?  If so, the first thing you need to […]