Why investing in web design will increase your conversion rates (and how to have a high-quality website)
When competing with other businesses, you will often offer the same services, similar products or pricing. In this scenario, web design and copywriting will make your business stand out.
Web design directly impacts how your audience perceives your brand. It can attract them to your services or make them leave your page immediately.
That means you only have a few seconds to impact your audience positively, and optimizing your web design to ensure a good user experience is vital to making this happen.
How can good web design affect conversion rate?
While good web design won’t directly lead to conversion (there are a lot of other aspects involved), poor web design will certainly negatively affect conversion rates.
Researchers from Stanford University found that 46,1% of people consider the website’s design to be the top criteria when deciding if a website is credible or not.
People don’t trust poorly designed websites. Your website is a reflection of your brand and everything that it stands for. If you don’t put any effort into your website, how can they know you will put effort into their needs?
A website that’s cluttered and challenging to navigate around is doomed to lose visitors. It’s crucial to ensure that each button, text, snippet, and element is there for the same reason: leading the user to achieve their purpose quickly.
2 things to have in mind when it comes to a good website structure
The optimal design varies for different websites, brands, and products, but all high-quality websites must be centred around SEO and User Experience.
Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database.
Generating an SEO-friendly website
There are 7 steps you should take to guarantee your website’s SEO-friendliness:
- Cleanly lay out the framework and design for your website.
- Name all the pages with descriptive, keyword-rich URLs.
- Utilize the <head> tag.
- Add relevant meta descriptions.
- Write unique, keyword-rich content.
- Link to internal and external pages.
- Add alt tags to all your images and videos.
Pro tip: If you have no idea how to do that, schedule a strategic and free-of-charge meeting with one of our specialists 😉
Improving User Experience
When speaking of User Experience, the first thing you want to do is to test usability and design elements like style, font, text, and clarity.
For example, HubSpot revealed that the colour red increased their conversion rate by 21% when split tested alongside the colour green.
Besides testing to determine your user preferences, you should work on having a UX mindset when doing anything related to your website design: The user comes first (always).
It is one of the most common fundamentals of UX design and means that the design must meet the user’s needs, and designers must empathize with the user’s point of view.
At the core of UX is ensuring that users find value in what you provide. Peter Morville represents this through the User Experience Honeycomb.
You should also align your website design with your visual identity on social media and other contact points, creating consistent visual branding.
You can be even more effective if you have specialized partners who can build your website and campaigns aligned with your brand purpose and identity.
The Weggo team is specialized in web design and can help you develop the best website for your business.
Schedule your free strategic call and learn how we can help you exceed your goals.