Weggo Solutions/ Digital Marketing, Marketing/ Why investing in web design will increase your conversion rates (and how to have a high-quality website)

Why investing in web design will increase your conversion rates (and how to have a high-quality website)

When competing with other businesses, you will often offer the same services, similar products or pricing. In this scenario, web design and copywriting will make your business stand out.

Web design directly impacts how your audience perceives your brand. It can attract them to your services or make them leave your page immediately.

That means you only have a few seconds to impact your audience positively, and optimizing your web design to ensure a good user experience is vital to making this happen.

How can good web design affect conversion rate?

While good web design won’t directly lead to conversion (there are a lot of other aspects involved), poor web design will certainly negatively affect conversion rates.

Researchers from Stanford University found that 46,1% of people consider the website’s design to be the top criteria when deciding if a website is credible or not.

People don’t trust poorly designed websites. Your website is a reflection of your brand and everything that it stands for. If you don’t put any effort into your website, how can they know you will put effort into their needs?

A website that’s cluttered and challenging to navigate around is doomed to lose visitors. It’s crucial to ensure that each button, text, snippet, and element is there for the same reason: leading the user to achieve their purpose quickly.

2 things to have in mind when it comes to a good website structure

The optimal design varies for different websites, brands, and products, but all high-quality websites must be centred around SEO and User Experience.

Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database.

Generating an SEO-friendly website

There are 7 steps you should take to guarantee your website’s SEO-friendliness:

  1. Cleanly lay out the framework and design for your website.
  2. Name all the pages with descriptive, keyword-rich URLs.
  3. Utilize the <head> tag.
  4. Add relevant meta descriptions.
  5. Write unique, keyword-rich content.
  6. Link to internal and external pages.
  7. Add alt tags to all your images and videos.

Pro tip: If you have no idea how to do that, schedule a strategic and free-of-charge meeting with one of our specialists 😉

Improving User Experience

When speaking of User Experience, the first thing you want to do is to test usability and design elements like style, font, text, and clarity.

For example, HubSpot revealed that the colour red increased their conversion rate by 21% when split tested alongside the colour green.

Besides testing to determine your user preferences, you should work on having a UX mindset when doing anything related to your website design: The user comes first (always).

It is one of the most common fundamentals of UX design and means that the design must meet the user’s needs, and designers must empathize with the user’s point of view.

At the core of UX is ensuring that users find value in what you provide. Peter Morville represents this through the User Experience Honeycomb.

You should also align your website design with your visual identity on social media and other contact points, creating consistent visual branding.

What else?

You can be even more effective if you have specialized partners who can build your website and campaigns aligned with your brand purpose and identity.

The Weggo team is specialized in web design and can help you develop the best website for your business.

Schedule your free strategic call and learn how we can help you exceed your goals.

About the Author

Maria Beatriz

Weggo's Content Manager. Passionate about Content Strategy, obsessed with Excel sheets and addicted to TikTok. 👋


Weggo Solutions/ Business, Marketing/ 6 Ways to Convert Leads into Customers using Psychological Triggers

6 Ways to Convert Leads into Customers using Psychological Triggers

Buying is an entirely emotional experience. According to Harvard Professor Gerald Zaltman, 95% of purchasing decisions are subconscious, and emotion drives purchasing behaviours.

Since our emotions lead us to purchase, you must know how our mind works.

That way, you’ll be able to influence the decisions your persona makes. 😉 

But wait – this is not about manipulating people to convince them to buy but converting leads into customers by using specific strategies related to the wonders of the human mind.

Ready to dive in? Here are 6 psychological triggers you can start using today to increase your sales: 

1. Use Storytelling 

Human beings have been telling stories for thousands of years.

It is how messages have been passed on from generation to generation. It’s in how parents get their children to sleep, how friends gossip, how someone presents themselves to someone they just met, and so on.

We are natural-born storytellers

Humans love a good story because it activates parts of the brain associated with our senses: sight, sound, taste, and movement. 

💡Pro tip: Storytelling is the perfect way to make your audience feel and connect with your brand.

2. Show that time is running.

There is more than one way to use time as a trigger for a sale.

Bear with me to learn how you can make it work in your favour:

Build anticipation 

Ever notice how hundreds of people line up to get Black Friday’s discounts? 

It happens because brands build anticipation for it, creating expectations of special deals that you can’t miss. 

Teasers are an excellent way to implement this kind of strategy.

Build urgency 

People love being the first or the only ones to get something.

By implying that only a limited number of people will have access and privilege to information or a product, you can trigger the urgency feeling and boost your sales.  

Time is money 

In today’s day and age, people crave quality time. And if there is something that boosted this desire to seize every moment, that is the COVID pandemic.  

You can use copywriting to show the audience how much your product/service is a time-saver if that’s the case.

💡Pro tip: You should highlight purchasing options for saving time, like fast deliveries.

3. Social proof 

In a world with so many options, you certainly want your public to choose you. But how do you do that? 

We find it easier to choose something when the people we trust approve of it or when they’re going through the same things we are.

We look for the reassurance that the product we’re purchasing is exactly what we need.

In this case, what makes the difference is the high number of people who bought it, the reviews that were given, which influencers recommended it, and the statistics on the product’s quality and effectiveness.

Then, you must show potential customers how other people (who share similar tastes, beliefs, and needs) benefit from your product.

💡 Pro tip: Show testimonials and percentages on the number of people who have already bought or even claimed the effectiveness of your product. 

4. Belonging 

We all have the emotional need to affiliate with and feel accepted by the group members.

We may purchase an item just to feel accepted or join a club to make new friends. In human nature, the need to belong is strong.  

By genuinely taking the time to understand the needs of your consumers indeed and understanding how your product or service can meet those needs, your brand’s purpose will be the driving factor for them to not only buy from you but also become brand advocates. 

Three ways to do that:

  • Craft a compelling brand purpose that drives your business forward and enrolls people into your vision for the world.  
  • Relate your brand to causes that you support.
  • Use memes contextual to your brand — it is an easy and effective way to be relatable.

5. Authority 

While people will generally roll with the punches, they may also follow a single individual or company if they consider them an expert. Adding expertise to your marketing strategies is a strategy that works well both in B2B and B2C

Kaya Skin Clinic experienced a 137% increase in conversions after Kaya’s agency decided to change the CTA. Just by including the word “expert” in the opt-in form as a call to action, the beauty clinic has seen a powerful application of the law of authority.

💡 Pro tip: Some easy ways to show off your brand’s authority include naming the different outlets where you have been featured, featuring influencers, and sharing top-notch customer endorsements.  

6. Simplicity 

If you are creating content for non-specialist consumers in a specialist area (such as taxation), simplicity is key to understanding and attracting customers. 

Simplicity stands for the minimally satisfying solution at the lowest cost. 

Psychologically speaking, the human mind is more inclined toward simplicity than complexity; that’s why people tend to avoid situations which burden their cognitive load.  

Whether it’s about the product per se or the brand experience, customers are looking for minimalist experiences

That means the buying process should be easy, the language clear, and the responses fast.

Wrapping it up🎁

By using these six ideas on converting leads into customers using psychological triggers, you will notice a boost in sales.

After all, getting into their mind is the key to winning your persona’s heart.

And if you are struggling with implementing any of the above triggers in your business or have questions about how to do so, Weggo can help you implement them in a powerful and strategic way.

Come along with us! 

About the Author

Maria Beatriz

Weggo's Content Manager. Passionate about Content Strategy, obsessed with Excel sheets and addicted to TikTok. 👋


Weggo Solutions/ Marketing/ Why Instagram Reels Are Revolutionizing Brands

Why Instagram Reels Are Revolutionizing Brands

How many times do you check your Instagram for just a few minutes before moving on to another activity or scroll your feed and watch all the Reels?  

Reels are fast, fun and effective and we are going to tell you why it can be a way to improve your brand awareness. 

TikTok has already reached users all over the world and its main audience is Generation Z.
On Instagram it is no different and they are also consuming more and more videos. Keeping track of consumer expectations will make your brand relevant online, especially if your target audience includes Generation Y and Generation Z. 

The billion monthly active users on Instagram have already adopted Reels and proved that short videos are conquering the world. But in this case, not only can you speak the Gen Z language, but you must also get the other generation’s attention with an effective Reels strategy. In other words, reach out to new consumers. 

You get about 3-4x more views on Reels than a regular feed post, so people will notice your brand and your social media content faster. And this is the beginning of the buyer’s journey. 

Your Reels will show – organically or not – what your services and products are, what your brand believes in and will spread your brand values and services quickly and efficiently. 

That is because using the hashtags and other marketing tools will help the algorithm to show your Reels to your targets and combined with a well written copywriting strategy will outstand your brand. Remember to include a call-to-action to your public and encourages them to engage with the post. 

Not only does your Reels attract new consumers, but it also builds loyalty in your followers. 

Even though users may be attracted to your products at first, they will only remain loyal to your brand if they remain engaged in what you do and especially in what you represent. Consumers want brands to be more authentic, and content can humanize your brand and help build a stronger connection with your audience. 

Now that you know why it’s such an important tool for Instagram success, you might be wondering how best to use it and we can help you with that! 

Tips on using Reels for branding: 

👉 First of all, you need to be aligned with the topics that are being talked about and are relevant in popular culture today, as well as the main music and formats.
In the search area, you can check out the most popular topics and videos within your niche and try one yourself. You can adapt popular Reels to your brand, but it won’t just survive on replicated ideas, so get creative! 

👉 Second, remember that you will only impact viewers if they can relate to it. So, craft your Reels around life or professional moments, activities or struggles and show them how your service is the key solution to their problems or your ideals as a brand so they can connect with you on a deeper level. 

👉Third, know your audience. Are they more active at night or during lunch breaks? Take a look at the metrics and see which Reels get the most traction based on the time and day you publish them.

Don’t waste any more time and
invest in Reels!

We at Weggo can help you create assertive Reels, so you can reach new consumers and engage your followers, increasing your brand awareness. Come along with us

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.


Weggo Solutions/ Digital Marketing, Marketing/ Practical Guide To Target Your Audience

Practical Guide To Target Your Audience

A target audience is directly related to the services or products your company offer.  

It consists of a consumer society to whom your company or business direct all the marketing actions of your products or services. 

Basically, the target audience is a slice of the population that has everything to do with your company’s interests. This audience may or may not be diverse and is who will buy your services and products and generate profits for your company. 

That is why it is so important that the target audience definition process is done in the best possible way. 

This process includes a lot of information about consumption behavior, preferences, region where each person lives, purchasing power, among other relevant information to define the profile of the target audience. 

And the truth is: the more information you have and can find out about your audience, the more likely you are to better understand your customers’ wishes. 

Therefore, establish a closer relationship with them, as you can create assertive and targeted strategies, reducing the chances of losses. 

With that in mind, we decided to prepare a guide to help you target your audience: 

1. Know the difference between target Audience and target Market 

A target audience is a subset of a target market.  

For example, a target market might be female teenagers in sports. Therefore, the target audience is girls who are looking for soccer equipment. 

A target audience can be broad or narrow. It depends on the target audience analysis. 

The more specific you get about your ideal customer and your potential market, the more tailored your business strategies can be.  

2. Ask yourself who is the audience you want to reach 

In order to decide your target audience, you will have to know who they are.  

There is a list of questions that will help you determine who belongs to your audience. 

  • Who was on your mind when you thought about making or selling your product or service? 
  • What do you want from you target audience? 
  • Who is most likely to fit into what you need them to do? 
  • What is your target group like? 
  • How can you offer them what they need?  
  • What is it that makes them spend money? 
  • Where do they get their information? 

3. Do a lot of research  

This is the stage where research and data collection come into play. 

They are essential for you to obtain precise characteristics of your target audience. 

You can do your surveys through online questionnaires and forms.  

Use multiple choice, ranking and “yes or no” questions to make your survey more dynamic and get more efficient results. 

At the end of the survey, you should cross the collected data with information about your company already extracted by Google Analytics. 

4. Define your target audience 

After completing the research, it’s time to define your target audience. 

After all, what is important is that you know who you should talk to and what benefits your product will bring to that audience. 

With the research done, you must fulfill meet some criteria, such as: 

  • Demographic; 
  • Geographic; 
  • Final consumer or companies; 
  • Generational; 
  • Psychological characteristics; 
  • Life cycle. 

5. Use digital tools 

Google Analytics is great for crossing data with searches.  

However, in addition, you can also use Google Trends to view what’s being searched most and demographics about who’s searching these topics. 

If your company is showing football and you want to know who people are looking for by “national time” or “champions”, Google Trends has the answers. 

Google Think Insights can also be used to analyze your target audience.  

First, just select the industry that matches your niche and country.  

Then, the tool will provide a graphic that will rethink your campaigns according to the profile of your customers. 

We, at Weggo, can help you find your audience and build a marketing strategy to keep it.  

As we have seen, targeting your target audience is critical to your business and with our practical guide, you can be more efficient in your company’s sales. 

Come along with us! 

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.


Weggo Solutions/ Digital Marketing, Marketing/ Everything You Need To Know About Email Marketing

Everything You Need To Know About Email Marketing

Email Marketing is a highly profitable direct marketing channel. According to a DMA survey, in 2019, the average of return was $42 for every $1 spent. 

It is a fundamental pillar of the digital marketing strategy, and the best way to earn money with this service is to learn exactly how to do it.  

At first it can be confusing and easy to get lost in the tools, techniques and terminology. That’s why we have decided to build a guide that will help you understand Email Marketing and get better results from it: 

1. What is Email Marketing 

Email Marketing is all email communication that takes place between a company and its contacts or customers. 

Since the 1990s, this method has been intensified by the emergence of the internet. 

An Email Marketing campaign can be developed in text or HTML and contain products, promotions, content and others. 

In general, messages are sent with an email trigger tool. 

But it was in the 2000s, when one thing became clear: just sending emails, without thinking about the recipient or the content, wasn’t enough. 

Since then, it was understood that, in order to make an effective Email Marketing and not end up in the spam box, you must follow good practices. 

The emergence of technologies such as smartphones and new forms of social media relationships, also had an impact on Email Marketing. 

However, regardless of the technology, it is known that today it is important to focus on the needs of each user when receiving the email. 

Thus, what started as mass communication has developed into a relationship strategy with leads and customers. 

2. How to create an Email Marketing

The best way to start using Email Marketing is to keep it simple.  

There are two main factors you need to run Email Marketing campaigns: 

  • Email Marketing Software – A dedicated email marketing provider is the perfect tool to go. 
    Don’t send marketing emails through an ISP. This will only put your brand and email sender reputation at risk.  
  • Email List – It has to contain the email addresses of interested subscribers who have opted-in to receive email communications from you. 

3. Email Marketing Strategy 

Here are six steps to build your Email Marketing strategy: 

Set a goal – Determine which objectives will be achieved and keep them in mind during all stages of the process.  
Thus, you’ll be able to measure the results that the campaign has generated. 

Target your audience – It is important to create a personalized campaign for your target audience.  
To do this, segment your email list according to the factors that are important to your business or product: gender, age, location, and others. 
Also take into account the results of previous campaigns, such as: previous purchases and email open rate. 

Write enticing email copy – Relevance is the golden rule for any content. 
Before writing an email, put yourself in the position of the person who will receive it. 
Think about the benefits that the content can bring to your persona. 
Create friendly and interesting content. Be engaging and use simple, personal language. Less is more at this time. 

Invest in good graphic design – In Email Marketing it is essential to keep the attention of those who are reading. 
You must ensure that the message opens, generate clicks and sales. 
Nowadays, design has become an important part of the communication strategy of a product or service. 

Highlight your CTA – Your call to action is your link, the button that will direct the reader to the page you want. 
Therefore, it must be well positioned and very visible.  

Monitor your results – You need to monitor your email’s open rate, click-through rate and conversion rate.  
This will let you know if your campaign is achieving the expected result and, if it isn’t, you’ll know exactly where the problem is. 

In conclusion, a well-done structural email marketing can help your business connect with more customers and also be more effective in generating leads.  

This service can bring you a highly profitable business. We at Weggo can help you build the best strategy to reach your audience. Come along with us and get first place in electronic commerce! Weggo!  

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.