Weggo Solutions/ Marketing, Security/ 10 Tips On How To Prevent Emails From Going To Spam

10 Tips On How To Prevent Emails From Going To Spam

Have you ever waited days for an email response that ended up going to spam? Do you know why this is happening? 

Spam filtering has become increasingly stringent in recent years to prevent illegitimate emails reaching your inbox. However, as it is not a perfect tool, sometimes your legitimate emails can end up there. 

Email has an inbox placement rate of around 83% globally, which means 1 in 6 emails is either spammed or blocked to your subscribers’ inboxes. It’s not a high number, but since we are considering each email as targets, each one is valuable. 

But do not worry! We’ve chosen the best tips for you to avoid sending your emails to spam.

And if you’re just getting started on email marketing, here are some things you should know about this kind of strategy.

1. Target Your Audience 

First, you must target your audience. 

Who is on your email list? Do they all fit your buyer persona? Knowing your persona and reaching for it is the best way to hit the bull’s eye. 

You can do this by configuring various display settings and triggers to make sure you’re only adding people who fit your buyer persona. 

In addition, you can also be assertive by sending your emails at the right time for them. Combined with a perfect subject line, segment your list and keep it up to date by reviewing it regularly. 

Do you know the difference between the target audience and target market? Learn here.

2. Avoid emails going to spam by updating Your List Regularly 

All of your efforts to reach your audience can be wasted if you don’t do regular checking of your list. 

One metric that spam filters use to catch bad emails is to see how many emails you’re sending are active. If the percentage is too low, this could be a sign that you are sending spam email content. 

That’s why you should update your list from time to time. But you might be wondering: how do I know when to remove someone from my list

  • If the person hasn’t opened their emails for a long time 
  • If the person has never interacted with you 

Don’t be afraid to do this! It’s a smaller step for a better result. 

3. Ask Your Audience’s Permission 

Once you reach your audience, make sure they allow your content. That’s where the double opt-in option comes in. 

It refers to the practice of getting a user’s permission to send email campaigns as they subscribe to an email marketing list and then verifying it by sending a follow-up email with a link to click and confirm subscription. 

4. Make It Easy To Unsubscribe 

Placing the unsubscribe button in the right position will guarantee benefits for many reasons: 

  1. It’s one of the laws of email marketing. 
  1. It won’t make people spam their emails if they just can’t find the end. 
  1. It shows subscribers that you trust the value of your content. 
  1. It shows subscribers that you trust them. 

It may sound like a bad idea, but it turns out to be an effective way to keep the audience that is really interested in your content.  

5. Know The Laws Involving Email Marketing and Spam

We mentioned that the unsubscribe button is one of the email marketing laws, but do you know about others? 

If you automate your emails, you don’t have to check every time, because the systems already follow these laws. Even so, it’s important that you get to know them too. So here they are: 

The CAN-SPAM Act defines spam email as any message you: 

  • Send without the recipient’s permission. 
  • Send without including a mailing address. 
  • Send with a misleading subject line. 
  • Send without including a way for recipients to opt-out.  

6. Proofread Your Emails 

Now, let’s get to the content strategies! 

Typos, improper formatting, and incorrect grammar are hallmarks of spam emails, so always double-check your content.  

7. Use Copywriting In Your Headlines 

That is why you should pick your headlines from copywriting strategies, staying assertive in your attraction techniques, while staying faithful to your content

Learn more about how to create compelling copy here.

8. Avoid Using Dynamic IPs For Your Email Campaigns 

A dynamic IP, or shared IP, is an address that can be used by two or more people at the same time. Some of the most common examples of shared IPs are companies that use the same ISP or local Wi-Fi connection at work, in a café or in coworking spaces, for instance.  

9. Use Anchored Links Instead Of Direct Links 

There are two ways to insert a link into the body of your email. It can be presented as: 

  • Direct link, when you keep the http:  
  • Anchored link, when inside the text: Weggo   

Searching for direct links in your emails can have adverse effects on deliverability, because spammers tend to add links that don’t go where you think. Therefore, ESPs and spam filters pay close attention to any links in the body of your email and are more likely to classify them as spam, if any. 

So, the best option is to use an anchored link. 

10. Do Not Use Attachments to prevent your emails from going to spam

Attachments increase in attachment-based email viruses posing as a potential security threat and therefore are blocked by email servers. Users often also avoid emails that contain attachments. So, even if you get past the platform shields, by adding an attachment, you voluntarily limit your email open rates! 

After following all these tips, the filter will recognize your content as legitimate, you will reach the right audience and increase your effectiveness. 

We at Weggo can help you with assertive strategies and implementing them all. So come along with us! 

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.


Weggo Solutions/ Marketing/ Why Instagram Reels Are Revolutionizing Brands

Why Instagram Reels Are Revolutionizing Brands

How many times do you check your Instagram for just a few minutes before moving on to another activity or scroll your feed and watch all the Reels?  

Reels are fast, fun and effective and we are going to tell you why it can be a way to improve your brand awareness. 

TikTok has already reached users all over the world and its main audience is Generation Z.
On Instagram it is no different and they are also consuming more and more videos. Keeping track of consumer expectations will make your brand relevant online, especially if your target audience includes Generation Y and Generation Z. 

The billion monthly active users on Instagram have already adopted Reels and proved that short videos are conquering the world. But in this case, not only can you speak the Gen Z language, but you must also get the other generation’s attention with an effective Reels strategy. In other words, reach out to new consumers. 

You get about 3-4x more views on Reels than a regular feed post, so people will notice your brand and your social media content faster. And this is the beginning of the buyer’s journey. 

Your Reels will show – organically or not – what your services and products are, what your brand believes in and will spread your brand values and services quickly and efficiently. 

That is because using the hashtags and other marketing tools will help the algorithm to show your Reels to your targets and combined with a well written copywriting strategy will outstand your brand. Remember to include a call-to-action to your public and encourages them to engage with the post. 

Not only does your Reels attract new consumers, but it also builds loyalty in your followers. 

Even though users may be attracted to your products at first, they will only remain loyal to your brand if they remain engaged in what you do and especially in what you represent. Consumers want brands to be more authentic, and content can humanize your brand and help build a stronger connection with your audience. 

Now that you know why it’s such an important tool for Instagram success, you might be wondering how best to use it and we can help you with that! 

Tips on using Reels for branding: 

👉 First of all, you need to be aligned with the topics that are being talked about and are relevant in popular culture today, as well as the main music and formats.
In the search area, you can check out the most popular topics and videos within your niche and try one yourself. You can adapt popular Reels to your brand, but it won’t just survive on replicated ideas, so get creative! 

👉 Second, remember that you will only impact viewers if they can relate to it. So, craft your Reels around life or professional moments, activities or struggles and show them how your service is the key solution to their problems or your ideals as a brand so they can connect with you on a deeper level. 

👉Third, know your audience. Are they more active at night or during lunch breaks? Take a look at the metrics and see which Reels get the most traction based on the time and day you publish them.

Don’t waste any more time and
invest in Reels!

We at Weggo can help you create assertive Reels, so you can reach new consumers and engage your followers, increasing your brand awareness. Come along with us

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.


Weggo Solutions/ Digital Marketing, Marketing/ Practical Guide To Target Your Audience

Practical Guide To Target Your Audience

A target audience is directly related to the services or products your company offer.  

It consists of a consumer society to whom your company or business direct all the marketing actions of your products or services. 

Basically, the target audience is a slice of the population that has everything to do with your company’s interests. This audience may or may not be diverse and is who will buy your services and products and generate profits for your company. 

That is why it is so important that the target audience definition process is done in the best possible way. 

This process includes a lot of information about consumption behavior, preferences, region where each person lives, purchasing power, among other relevant information to define the profile of the target audience. 

And the truth is: the more information you have and can find out about your audience, the more likely you are to better understand your customers’ wishes. 

Therefore, establish a closer relationship with them, as you can create assertive and targeted strategies, reducing the chances of losses. 

With that in mind, we decided to prepare a guide to help you target your audience: 

1. Know the difference between target Audience and target Market 

A target audience is a subset of a target market.  

For example, a target market might be female teenagers in sports. Therefore, the target audience is girls who are looking for soccer equipment. 

A target audience can be broad or narrow. It depends on the target audience analysis. 

The more specific you get about your ideal customer and your potential market, the more tailored your business strategies can be.  

2. Ask yourself who is the audience you want to reach 

In order to decide your target audience, you will have to know who they are.  

There is a list of questions that will help you determine who belongs to your audience. 

  • Who was on your mind when you thought about making or selling your product or service? 
  • What do you want from you target audience? 
  • Who is most likely to fit into what you need them to do? 
  • What is your target group like? 
  • How can you offer them what they need?  
  • What is it that makes them spend money? 
  • Where do they get their information? 

3. Do a lot of research  

This is the stage where research and data collection come into play. 

They are essential for you to obtain precise characteristics of your target audience. 

You can do your surveys through online questionnaires and forms.  

Use multiple choice, ranking and “yes or no” questions to make your survey more dynamic and get more efficient results. 

At the end of the survey, you should cross the collected data with information about your company already extracted by Google Analytics. 

4. Define your target audience 

After completing the research, it’s time to define your target audience. 

After all, what is important is that you know who you should talk to and what benefits your product will bring to that audience. 

With the research done, you must fulfill meet some criteria, such as: 

  • Demographic; 
  • Geographic; 
  • Final consumer or companies; 
  • Generational; 
  • Psychological characteristics; 
  • Life cycle. 

5. Use digital tools 

Google Analytics is great for crossing data with searches.  

However, in addition, you can also use Google Trends to view what’s being searched most and demographics about who’s searching these topics. 

If your company is showing football and you want to know who people are looking for by “national time” or “champions”, Google Trends has the answers. 

Google Think Insights can also be used to analyze your target audience.  

First, just select the industry that matches your niche and country.  

Then, the tool will provide a graphic that will rethink your campaigns according to the profile of your customers. 

We, at Weggo, can help you find your audience and build a marketing strategy to keep it.  

As we have seen, targeting your target audience is critical to your business and with our practical guide, you can be more efficient in your company’s sales. 

Come along with us! 

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.


Weggo Solutions/ Digital Marketing, Marketing/ Everything You Need To Know About Email Marketing

Everything You Need To Know About Email Marketing

Email Marketing is a highly profitable direct marketing channel. According to a DMA survey, in 2019, the average of return was $42 for every $1 spent. 

It is a fundamental pillar of the digital marketing strategy, and the best way to earn money with this service is to learn exactly how to do it.  

At first it can be confusing and easy to get lost in the tools, techniques and terminology. That’s why we have decided to build a guide that will help you understand Email Marketing and get better results from it: 

1. What is Email Marketing 

Email Marketing is all email communication that takes place between a company and its contacts or customers. 

Since the 1990s, this method has been intensified by the emergence of the internet. 

An Email Marketing campaign can be developed in text or HTML and contain products, promotions, content and others. 

In general, messages are sent with an email trigger tool. 

But it was in the 2000s, when one thing became clear: just sending emails, without thinking about the recipient or the content, wasn’t enough. 

Since then, it was understood that, in order to make an effective Email Marketing and not end up in the spam box, you must follow good practices. 

The emergence of technologies such as smartphones and new forms of social media relationships, also had an impact on Email Marketing. 

However, regardless of the technology, it is known that today it is important to focus on the needs of each user when receiving the email. 

Thus, what started as mass communication has developed into a relationship strategy with leads and customers. 

2. How to create an Email Marketing

The best way to start using Email Marketing is to keep it simple.  

There are two main factors you need to run Email Marketing campaigns: 

  • Email Marketing Software – A dedicated email marketing provider is the perfect tool to go. 
    Don’t send marketing emails through an ISP. This will only put your brand and email sender reputation at risk.  
  • Email List – It has to contain the email addresses of interested subscribers who have opted-in to receive email communications from you. 

3. Email Marketing Strategy 

Here are six steps to build your Email Marketing strategy: 

Set a goal – Determine which objectives will be achieved and keep them in mind during all stages of the process.  
Thus, you’ll be able to measure the results that the campaign has generated. 

Target your audience – It is important to create a personalized campaign for your target audience.  
To do this, segment your email list according to the factors that are important to your business or product: gender, age, location, and others. 
Also take into account the results of previous campaigns, such as: previous purchases and email open rate. 

Write enticing email copy – Relevance is the golden rule for any content. 
Before writing an email, put yourself in the position of the person who will receive it. 
Think about the benefits that the content can bring to your persona. 
Create friendly and interesting content. Be engaging and use simple, personal language. Less is more at this time. 

Invest in good graphic design – In Email Marketing it is essential to keep the attention of those who are reading. 
You must ensure that the message opens, generate clicks and sales. 
Nowadays, design has become an important part of the communication strategy of a product or service. 

Highlight your CTA – Your call to action is your link, the button that will direct the reader to the page you want. 
Therefore, it must be well positioned and very visible.  

Monitor your results – You need to monitor your email’s open rate, click-through rate and conversion rate.  
This will let you know if your campaign is achieving the expected result and, if it isn’t, you’ll know exactly where the problem is. 

In conclusion, a well-done structural email marketing can help your business connect with more customers and also be more effective in generating leads.  

This service can bring you a highly profitable business. We at Weggo can help you build the best strategy to reach your audience. Come along with us and get first place in electronic commerce! Weggo!  

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.