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Weggo Solutions/ Digital Marketing/ Easy and Efficient: See How You Can Use Referral Marketing

Easy and Efficient: See How You Can Use Referral Marketing

Can you describe the feeling of relief when you request an uber and the driver has four or more stars, or when the Airbnb you like best has only good reviews? 

In a context where we have so many options, reputation matters most and a recommendation can be more useful than any slogan. 

Nielsen’s latest Global Trust in Advertising report reveals that 92% of consumers trust recommendations from friends and family above all other forms of advertising. 

Regardless of whether it’s online or not, customers these days want to feel confident and no one is more trustworthy than their own friends. 

So, what if I say that there is a way to combine good reviews and credible recommendations for your marketing strategy? 

We are talking about Referral Marketing. A referral is when a person recommends a company or service provider to another person. In that case, your satisfied customers are your advocates. 

And that’s very simple. You focus on a great buyer’s journey and your customers share their good experiences with their peers, which brings them to your brand and, consequently, a purchase. 

It’s a win-win relationship. A happy customer receives social validation when talking about your brand, and his or her friends learn from a trusted source. In the meantime, you sell without having to move a finger. 

Referral marketing is one of the fastest ways to drive leads and customers to your website. It works great for e-commerce marketing sites and other online businesses, for small brands as well as large ones. In addition, referred customers spend 25% more. They are more likely to repeat the purchase and three times more likely to refer someone else! 

Don’t miss this opportunity and check out how you can get referrals: 

1. Provide Your Customers the Best Experience  

They won’t recommend your brand if they don’t get what they’re looking for. Invest in transparent communication, an efficient website and customer support. Tell them everything they need to know about your products, be available to answer questions and invest in clear and easy navigation. 

2. Make Your Followers Talk About You  

Before you get a referral from a customer, you need to get their attention. After all, you can spend a lot of money on marketing, but that doesn’t necessarily guarantee your customers will talk about your brand. 

Therefore, get involved with them on social media, create a bond so they don’t forget about your products and services. But the best way to create a word-of-mouth marketing cycle is through a referral program. 

3. Create a Referral Program  

First, you need to choose a reward. Start by giving a discount coupon, store credits, external gift cards or a chance to win an item. You can reward the referrer, the friend or both.  

But don’t just replicate other business ideas. Beforehand, you must understand who your best customers are and whether your target audience is likely to buy your products or services multiple times, so you can strategically choose what will benefit you and your customers. 

And remember: you should make it easy for your audience to understand how the referral system works, because if it gets too complicated you can lose it along the way. 

To know whether your referral marketing program is successful or not, you must integrate the analytics and tracking system into your program. 

4. Promote Your Referral Program 

Spread the good news! Display the program on your website’s homepage, use an email marketing strategy, social media content, or a form that asks for referrals on your thank-you pages to let them know about your referral program

5. Create an Online Review System  

Just like Uber and Airbnb, as we mentioned before, you can allow your customers to leave a comment on your website and encourage potential customers to trust your business and make a purchase. 

You see? It’s not just simple, it’s also very effective. So, establish a successful referral program and engage your targets to be your advocates. 

We can help you understand your current needs and develop the best strategy for your business. So come along with us, Weggo

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing/ Why Do You Need a Social Media Manager?

Why Do You Need a Social Media Manager?

Social media is changing the way business work. 

It is responsible for a closer relationship between companies and consumers.  

Business owners, working from their home, especially after the COVID-19 pandemic, began to interact and communicate with their audience in a deeper level. 

Therefore, we must understand who is and what are the roles and characteristics of a Social Media Manager. 

The Social Media Manager has the role of effectively and efficiently ensuring the update and interaction with the online community. 

It has become critical when a company has a strong social media presence.  

That’s why your company needs someone who handles the messages and interacts with your market assertively in order to find new customers and make them loyal to your brand. 

Furthermore, having a dedicated Social Media Manager will ensure your account is up to date.  

The customers will receive assets, feedback and communication from your company at any time. 

You will be allowed to focus on your core business and ensure that all these operations are smoother. 

So, we listed 5 reasons why you need a Social Media Manager: 

1. The social scene is always changing 

A Social Media Manager keeps track of all algorithm changes and new trends. 

He is also able to adapt the strategy and content based on the latest updates. 

A Social Media Manager can be aware of current changes, anticipate future ones, and be agile. 

That way, they can go back to the drawing board with their customers and change campaign goals and content in time for great success. 

2. You need a social media strategy 

An employee randomly posting to your social media profiles, with no plan, will do your brand a disservice.  

Social media is not a make-and-forget tactic. In many ways, this approach can do more harm than good. 

Having a plan developed for social media requires the social media expert to join everyone else who is running other marketing campaigns on behalf of your brand. 

Your social media manager will be able to associate your campaigns with all the other campaigns you are working on, aligning with your business goals

3. Protect your reputation and help your customers 

Social Media Managers are constantly on high alert for every post, review and comment that happens on social media about a brand. 

They also know how to behave within the platform, representing the brand. 

It is vital that the Social Media Manager not only develops the right brand voice and language on social media, but also works with others within the company. 

Together, you can help solve a problem for an existing or future customer, for example. 

4. Perspective – Inside and out 

Hiring a Social Media Marketing Agency will be more financially viable. 

The Social Media Manager may have new ideas that you may not have considered. 

The Social Media Manager will never be stagnant, but will bring new innovative ideas that your executives can appreciate. 

5. Reports and tracking 

Having a manager responsible for all your social media efforts can help you improve your existing campaigns. 

The manager can also keep the brand agile – by switching objectives. 

As we’ve seen, a Social Media Manager is critical to your business’ success.  

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing, Marketing/ Practical Guide To Target Your Audience

Practical Guide To Target Your Audience

A target audience is directly related to the services or products your company offer.  

It consists of a consumer society to whom your company or business direct all the marketing actions of your products or services. 

Basically, the target audience is a slice of the population that has everything to do with your company’s interests. This audience may or may not be diverse and is who will buy your services and products and generate profits for your company. 

That is why it is so important that the target audience definition process is done in the best possible way. 

This process includes a lot of information about consumption behavior, preferences, region where each person lives, purchasing power, among other relevant information to define the profile of the target audience. 

And the truth is: the more information you have and can find out about your audience, the more likely you are to better understand your customers’ wishes. 

Therefore, establish a closer relationship with them, as you can create assertive and targeted strategies, reducing the chances of losses. 

With that in mind, we decided to prepare a guide to help you target your audience: 

1. Know the difference between target Audience and target Market 

A target audience is a subset of a target market.  

For example, a target market might be female teenagers in sports. Therefore, the target audience is girls who are looking for soccer equipment. 

A target audience can be broad or narrow. It depends on the target audience analysis. 

The more specific you get about your ideal customer and your potential market, the more tailored your business strategies can be.  

2. Ask yourself who is the audience you want to reach 

In order to decide your target audience, you will have to know who they are.  

There is a list of questions that will help you determine who belongs to your audience. 

  • Who was on your mind when you thought about making or selling your product or service? 
  • What do you want from you target audience? 
  • Who is most likely to fit into what you need them to do? 
  • What is your target group like? 
  • How can you offer them what they need?  
  • What is it that makes them spend money? 
  • Where do they get their information? 

3. Do a lot of research  

This is the stage where research and data collection come into play. 

They are essential for you to obtain precise characteristics of your target audience. 

You can do your surveys through online questionnaires and forms.  

Use multiple choice, ranking and “yes or no” questions to make your survey more dynamic and get more efficient results. 

At the end of the survey, you should cross the collected data with information about your company already extracted by Google Analytics. 

4. Define your target audience 

After completing the research, it’s time to define your target audience. 

After all, what is important is that you know who you should talk to and what benefits your product will bring to that audience. 

With the research done, you must fulfill meet some criteria, such as: 

  • Demographic; 
  • Geographic; 
  • Final consumer or companies; 
  • Generational; 
  • Psychological characteristics; 
  • Life cycle. 

5. Use digital tools 

Google Analytics is great for crossing data with searches.  

However, in addition, you can also use Google Trends to view what’s being searched most and demographics about who’s searching these topics. 

If your company is showing football and you want to know who people are looking for by “national time” or “champions”, Google Trends has the answers. 

Google Think Insights can also be used to analyze your target audience.  

First, just select the industry that matches your niche and country.  

Then, the tool will provide a graphic that will rethink your campaigns according to the profile of your customers. 

We, at Weggo, can help you find your audience and build a marketing strategy to keep it.  

As we have seen, targeting your target audience is critical to your business and with our practical guide, you can be more efficient in your company’s sales. 

Come along with us! 

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing, Marketing/ Everything You Need To Know About Email Marketing

Everything You Need To Know About Email Marketing

Email Marketing is a highly profitable direct marketing channel. According to a DMA survey, in 2019, the average of return was $42 for every $1 spent. 

It is a fundamental pillar of the digital marketing strategy, and the best way to earn money with this service is to learn exactly how to do it.  

At first it can be confusing and easy to get lost in the tools, techniques and terminology. That’s why we have decided to build a guide that will help you understand Email Marketing and get better results from it: 

1. What is Email Marketing 

Email Marketing is all email communication that takes place between a company and its contacts or customers. 

Since the 1990s, this method has been intensified by the emergence of the internet. 

An Email Marketing campaign can be developed in text or HTML and contain products, promotions, content and others. 

In general, messages are sent with an email trigger tool. 

But it was in the 2000s, when one thing became clear: just sending emails, without thinking about the recipient or the content, wasn’t enough. 

Since then, it was understood that, in order to make an effective Email Marketing and not end up in the spam box, you must follow good practices. 

The emergence of technologies such as smartphones and new forms of social media relationships, also had an impact on Email Marketing. 

However, regardless of the technology, it is known that today it is important to focus on the needs of each user when receiving the email. 

Thus, what started as mass communication has developed into a relationship strategy with leads and customers. 

2. How to create an Email Marketing

The best way to start using Email Marketing is to keep it simple.  

There are two main factors you need to run Email Marketing campaigns: 

  • Email Marketing Software – A dedicated email marketing provider is the perfect tool to go. 
    Don’t send marketing emails through an ISP. This will only put your brand and email sender reputation at risk.  
  • Email List – It has to contain the email addresses of interested subscribers who have opted-in to receive email communications from you. 

3. Email Marketing Strategy 

Here are six steps to build your Email Marketing strategy: 

Set a goal – Determine which objectives will be achieved and keep them in mind during all stages of the process.  
Thus, you’ll be able to measure the results that the campaign has generated. 

Target your audience – It is important to create a personalized campaign for your target audience.  
To do this, segment your email list according to the factors that are important to your business or product: gender, age, location, and others. 
Also take into account the results of previous campaigns, such as: previous purchases and email open rate. 

Write enticing email copy – Relevance is the golden rule for any content. 
Before writing an email, put yourself in the position of the person who will receive it. 
Think about the benefits that the content can bring to your persona. 
Create friendly and interesting content. Be engaging and use simple, personal language. Less is more at this time. 

Invest in good graphic design – In Email Marketing it is essential to keep the attention of those who are reading. 
You must ensure that the message opens, generate clicks and sales. 
Nowadays, design has become an important part of the communication strategy of a product or service. 

Highlight your CTA – Your call to action is your link, the button that will direct the reader to the page you want. 
Therefore, it must be well positioned and very visible.  

Monitor your results – You need to monitor your email’s open rate, click-through rate and conversion rate.  
This will let you know if your campaign is achieving the expected result and, if it isn’t, you’ll know exactly where the problem is. 

In conclusion, a well-done structural email marketing can help your business connect with more customers and also be more effective in generating leads.  

This service can bring you a highly profitable business. We at Weggo can help you build the best strategy to reach your audience. Come along with us and get first place in electronic commerce! Weggo!  

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing/ Reach The Best Results In Your Campaigns With Copywriting

Reach The Best Results In Your Campaigns With Copywriting

You already know this strategy, you are just not using it yet 

Have you ever heard of a way to convince your target to do something? For example, if you want your audience to have interest and a close relationship with your brand you can use storytelling. 

Nike has been doing this for a while now and its growth has been continuous and successful. The brand has put the audience’s interests along with what they want to achieve.  

For example, they have a few videos on their YouTube channel with the title “Stronger Than One” that bring different stories.  

One of those is about young girls growing up in a world where playing football is as normal for them as it is for their brothers. 

The campaign used the storytelling to show those girls’ stories and to show them support.  

It was a good way for Nike to also attract new customers. But the only reason why it was effective was because the brand used a very efficient tool: copywriting. 

Copywriting is a production strategy that focus on persuasive methods that makes the reader to take a specific action through triggers that arouse interest in them. 

This tool’s main goal is CTA (Call to Action).  Throughout the costumer’s journey it is necessary that the reader take some actions such as subscribing to a newsletter or just continuing on the blog and reading another post. 

Therefore, we can’t assume that selling something for your company is only related to the act of marketing as a final product. 

The idea is to extend the consumer experience in a process and lead your audience, step by step, through strategically prepared content to their final destination. 

Copywriting will be the differential for this strategy, so it can be effective, as it encourages the reader to take action. 
 
The big secret, both for copywriting and for content marketing, is to know in depth who will consume the content.  

Thus, it is possible to bring the reader and his universe into the narrative to solve his doubts. 

In order to achieve your brand’s goals you need to choose the strategy that fits your company’s ideas in the best way possible. 

We’re going to help you build a successful strategy in copywriting. 

First of all, you must have in mind 3 basic principles that are necessary in any content for digital marketing: 

  1. Inspire the reader; 
  1. Create a relationship with the brand; 
  1. Motivate readers to take action on the service or product. 

These elements are essential during the strategy creation process. 

You also must have a goal in mind for your brand. This is what’s going to help you move into the right direction with your company. 

Without a goal it is difficult to trace a path for your brand. And to help in this manner you will need a lot of research.  

You have to know who you’re up against in the market and also some analysis of your own data. That will help to learn what does and doesn’t work for your target. That will increase your company conversion rate

There are some techniques that must be adopted to ensure your success in copywriting: 

  • Know your target audience; 
  • Set the right tone and language; 
  • Create relevant, eye-catching headlines; 
  • Build a connection with your reader; 
  • Tell stories; 
  • Use imperative verbs; 
  • Show numbers and researches; 
  • Make comparisons; 
  • Make questions; 
  • Anticipate objections; 
  • Work on your persuasiveness. 

Those techniques can be seen in the elements bellow: 

  • Urgency 

The text needs to make the client feel the need to take a quick action. They have to understand the urgency that the action requires. 

For that, some words and terms that cause the feeling of urgency may work. For example: 

“Want to find out how to put a strategy together? Check now the post we wrote on this subject.” 

  • Connection 

Use elements that may connect you with the costumers. Bringing these two sides closer is essential in conversion-oriented copywriting. 

Thus, the reader stops seeing you as someone who is trying to sell an idea or product to him, and starts to see an ally for his or her success. 

For example: “Check out this step by step guide to have a successful e-commerce, even if you never had an online presence.” 

  • Specificity 

It is necessary for the text to define the next step that should be taken by the visitors so they can execute the action. Here we have some examples: 

4 Simple Things You Can Do Now To Have A Successful Website” 

“Discover 13 techniques for text optimization for SEO!”  

These are just a few of the elements that are part of copywriting. And there is no need to use all of them in one text.  

It is good to analyze the content and see what works best. 

In conclusion, putting together these principles and elements will definitely help your brand to be successful in copywriting. 

This success can bring your company closer to your audience and convert your leads. We, at Weggo, can help you build a better communication through the copywriting process. Come along with us! 

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing, News, Security/ iOS 14 And Apple’s New Privacy Policy 

iOS 14 And Apple’s New Privacy Policy 

Good for users but bad for companies? See why you should prepare your company for Apple’s new privacy policy.  

New Apple’s iOS 14 feature focuses on security and data protection.   

The new privacy feature, called App Tracking Transparency (ATT) makes all tracking across apps opt-in only.  

This policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. 

So, what does that mean to you?  

1- What is going to change for you 

As more people opt out of tracking on iOS 14 devices, you may see a notable decrease in the number of reported conversions and some of your ads may be paused or could stop delivering to certain devices.  

Apps these days can still know a great deal about users without crossing a line into being invasive. But after the update, getting to the audience will become harder.   
  
On the one hand, it is important to be careful with protecting user data. The new update also helps users to verify hacks and when apps are using their camera or mic without permission.   

On the other hand, it is relevant to think about the benefit for the ads that can target the right audience so the companies can assure a more personalized and assertive shopping experience.  

2 – The impacts of the new policy on the market 

According to Statistics Canada, Canadian Centre for Data Development and Economic Research the number of new small businesses is consistently growing.  

Increase of new business opening in Canada 

Small businesses accounts 65% of new jobs. The companies that fit the title are the ones with fewer than 500 employees. They are the most affected by Apple’s new policy. 

And not only in Canada.  U.S. Small Business Administration Office of Advocacy research shows business opportunities, growth of openings, job creation and market improvement in the past years which means that restrict commerce to achieve its clients is going to impact the growth, the employment generation and consequently the market as a whole. 

The growth of the small business market in the U.S. before Apple’s new policy 

The smaller companies are the more affected they will be, while larger companies that already have better data control will gain even more strength.  

Facebook is saying that Apple’s privacy changes are anticompetitive and hurt small businesses. While this major change is great for iPhone users, it has the potential to make Facebook and Google’s lives much more difficult. You can access more information about the changes on Facebook’s official page

 We encourage you to share this information within your organization and to be prepared for what is to come.  

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing/ 4 Simple Things You Can Do Now To Have A Successful Website

4 Simple Things You Can Do Now To Have A Successful Website

There is no right or wrong when developing a website, but there are best practices that have been studied, applied and updated over the years by analyzing and understanding the internet user’s behavior and their response to different tests. Of course, these tests are constantly made in order to bring more traffic, more sales, more calls, more leads and so on.  

I will highlight 4 important points that have been used by the greatest websites from a long date. So, if you are thinking of building a brand-new website, or if you currently have one but weren’t paying attention to the following details, you should start considering them and acting like the big ones. Let’s go! 

1. Give your visitors a good first impression 

Some users will be visiting your page from previous experiences with your brand, but some of them will be at your page for the very first time. According to MachMetrics, the ideal website load time is just 3 seconds and visitors would “judge” your website on the first 0.05 seconds to decide if they stay or leave. There are great tools in the market to help you with speed test: Google Page SpeedPing DomGTmetrix. Make sure you have a fast load page. 

2. Less is more 

You are probably the type of user that scrolls down and switch between apps and pages on your mobile very fast, just like if you were looking for something but you are not. If you find something that calls your attention, you’d spend maybe 5 seconds on it. Am I right? With that being said, you should not waste your web page (specially your home page) with lots of information and graphic elements. Besides making it heavier to load the content, you probably won’t get the attention of users (like you), because they “don’t have time” right now. Look at this good website example from the Digital Marketing expert, Neil Patel: https://npdigital.com/ 

3. Call to action! 

It doesn’t matter what type of business you have, if you don’t give your visitors the chance to get in touch with you, to buy your product, to watch your video, to download your eBook and so forth, they will leave your page. It seems like an obvious point, but you will find tons of websites that aren’t focusing on anything, so make sure you have your options available and accessible.  

4. Monitor everything 

Don’t forget to monitor as many details as possible on your website. Google Analytics and Google Search Console are mandatory tools. When you start getting a good traffic, you can understand your visitor’s behavior during their visit on your page. You can know where they come from, if they are visiting you for the first time and how many of them are coming to your website frequently. The reports you are able generate from this monitoring are many and this will definitely help you to make better next step decisions.

A good website is an integrated part of a digital marketing strategic plan. It is important to work together with as many online platforms as possible. That means we cannot forget about Instagram, Facebook, Google Ads, Tik Tok, LinkedIn, etc. They are all amazing tools and create space for every type of business, playing a big part on the digital marketing success.  


Make sure you are prepared for a completely digital world and don’t forget you can count on us.  

Come along with us! Weggo! 

About the Author

Daniel Marques