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Weggo Solutions/ Digital Marketing/ How to Improve your Social Media Engagement 

How to Improve your Social Media Engagement 

Engagement is crucial if you want to stand out on social media.

After all, the more engagement your content gets, the more it will be boosted by the platforms’ algorithms.

But increasing your engagement can be tricky after so many algorithm updates and new features.

Each platform has its secrets. Time to find them out! 🤫

Why is engagement so critical on social media?

The key to becoming a successful social media user is engagement.

The more consumers engage in your platforms, the more the algorithm will understand that your brand is relevant and, consequently, show your content to more people.

Good engagement can lead your posts to Instagram’s “Explore” page, TikTok’s “For You” page, or Pinterest’s “Main feed,” where your content is shown to non-followers.

To “convince” the algorithms that your content is relevant and should be shown to more users, your posts need to receive comments, shares, likes, saves, and more.

In this article, you’ll find general tips that can help you boost your engagement on social media, plus specific advice to rock TikTok, Instagram, and Pinterest!

Buckle up, and let’s go 🚀

General engagement tips (valid for all platforms!)

1. Respond to comments, especially questions.

Nobody likes to feel ignored, and this includes social media.

Acknowledging your commenters and participating in conversations will make your followers eager to interact with you again.

And when you respond to their questions, you have one more chance to convince them that your brand/product suits their needs. It’s a win-win situation!

2. Find out the best time to post

The time your public is online will define when you should share your content, which applies to any social media you are at.

Are your Instagram followers early birds? Time to share a “good morning” Story!

To figure out your prime times, check your analytics. However, this only works after testing different posting times.

3. Find your demographics out!

Pay attention to your followers’ location, gender, and age on all platforms.

Your audiences can be pretty different from each other, and you need to make sure that your content strategy reflects that.

Specific tips: time to rock TikTok, Instagram, and Pinterest 🎸

TikTok:

  • Be open to answering questions: Video responses make TikTok’s comment section stand out from other social platforms, allowing creators to directly reply to a comment with a video. The video response is embedded in the comment section for all users to see, encouraging even more engagement.
  • Use captions in your favour: Having unexpected and funny captions or using them to ask questions is a simple trick that can lead you to more engagement. On the platform, users love to be part of “inside jokes,” and many are willing to comment on your caption.
  • Let it loop: On TikTok, if a video loops multiple times, those all count as new views. You can use that in your favour by using text paired with shorter sounds; this will make your video loop before the user finishes reading the text.
  • Make friends with keywords: With nearly 40% of Gen Z using Social Media Platforms over Google Search, the entertainment giant TikTok updated its algorithm to work as a search engine. Instead of waiting for trends to happen and centring your content around them, try searching for relevant keywords using TikTok Search and using trends as secondary content.

Instagram:

  • Be on Stories (polls, quizzes, etc.!): Use all Instagram Stories features regularly and be willing to post stories every day or at least three times a week. Don’t forget to end your Stories with a Call to Action (e.g., Visit the website)!
  • Don’t miss out on Reels: InstagramReels are simply the best way to boost your results on the platform until the moment. Be ready to share original and authentic content created for Reels using the Instagram music library and audio tools. Stay relevant with trending topics and formats and have a WOW or LOL factor in your videos.
  • Be consistent: Consistency is still crucial on Instagram. The social media’s algorithm will often “punish” accounts that won’t keep up with a posting schedule by diminishing Reach and, consequently, engagement opportunities.

Pinterest:

  • Engage with other Pins: One of Pinterest’s ranking factors is “Pinner Quality,” which refers to the effectiveness of your pins, analyzing how often you pin content, how much interaction your pins usually get, and how much you engage with your audience.
  • Create high-quality, helpful content: The quality of the Pin is a ranking factor based on a Pin’s engagement levels and popularity. The more people engage with your Pin (like, comment, save), the higher it will rank for quality. Focus on creating high-quality content, even if you won’t post as often. Unlike organic posts on other platforms, a Pin can continue to drive engagement and traffic for months and, in many cases, years.
  • Find keywords relevant to your brand: Pinterest analyzes the keywords and hashtags on your pins to understand their relevance. Stay on top of your game by researching the best keywords using the platform’s Search bar!

We hope these tips can help you increase the engagement of your social media pages!

And if you want to take the next step and boost your results like never before, the Weggo team is ready to help you.

Get in touch with one of our experts on a free strategy call 😉

About the Author

Maria Beatriz

Weggo's Content Manager. Passionate about Content Strategy, obsessed with Excel sheets and addicted to TikTok. 👋

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Weggo Solutions/ Business, Digital Marketing/ A 7-step guide on how to build a successful brand awareness campaign

A 7-step guide on how to build a successful brand awareness campaign

What is the first brand that comes to mind when you think about having a drink or buying a new smartphone? What if I tell you that with the right tools and strategies, your brand can be the first to pop up in your persona’s mind when they think of your segment?

Top-of-mind awareness – or TOMA – is a critical concept in market research that measures how high brands rank in the consciousness of consumers. 77% of people refer to specific items by brand names, and the first brand that comes to mind when consumers think of a particular niche, product or industry has achieved the top mind awareness.

Achieving this status isn’t easy, but the closer your brand gets to it, the stronger it becomes. That’s why your focus must be on creating brand awareness.

Brand awareness is how you can gain the public’s trust, influence their decision-making process, target new demographics and reduce overall marketing spending. As a result, you will get more sales faster.

The core value of brand awareness is trust. Once consumers bond to your brand, they’re more likely to make repeat purchases with little to no forethought, which develops loyalty over time.

But how do you do that?

Before we get into the tips on how to build brand awareness through campaigns, you must take a look at your performance indicators first to understand how high your current brand awareness is. These include:

  • Your mailing list results
  • Your social media metrics
  • Your website hits
  • Your search data
  • Social listening

That is the foundation to see where you should focus the most. Done that, let’s go deep into the step-by-step on how to increase brand awareness with campaigns:

1. Have a strong brand voice

Your brand’s voice is how people will recognize you even though your branding is not entirely showing. Authenticity is impactful and can lead to a significant boost in brand awareness.

You develop a strong voice by:

  • Having a tagline or slogan
  • Impersonating your brand so it feels like a person, not a company
  • Using storytelling
  • Socializing

Treating your brand as a person and using storytelling to showcase your story, core values, and features will create your brand’s personality. The natural step is to infuse it into your marketing efforts.

2. Create a visual strategy that represents your brand

We are sorry to tell you that just selecting a bunch of brand colours and fonts isn’t going to deliver the best results.

Instead, the best visual strategies understand the principles of visual marketing and use these to their advantage when crafting a compelling and strategic visual presence.

Visual marketing is the act of harnessing eye-catching

images, graphics and video to communicate messages and sell products and services.

With the right visual strategy in place for your campaign and brand, you’ll never again produce a piece of visual content that inaccurately portrays your brand or message.

3. Invest in out-of-home advertising

It is a mistake to believe that only online marketing is effective. It is indeed a handy tool, but you should also consider that in our daily life, we are more active out than inside and constantly see out-of-home advertising.

Traditionally this includes everything from billboards to bus shelters, benches, and everything in between.

Nowadays, many different types of outdoor advertising media are available, so one of them can be helpful for your business. Just be aware of each option, its benefits, and if it fits your business strategy.

OOH has a positive effect as a complement to digital advertising. Did you know that people who see an OOH campaign are 17% more likely to engage with the brand through mobile devices? This translates into higher awareness and engagement through social platforms such as Instagram and TikTok.

4. Double down on SEO, content marketing and social media impact

Let’s say you’re in the headset business. You might set up your SEO around keywords such as ‘buy headset,’ but raising awareness around your brand goes beyond raising awareness for just your products.

People interested in products and services like yours have more questions than ‘where to buy a headset.’ You must write content for all the other questions they might have. Consequently, you’ll start popping up in those first search results, and you can get more clicks on your brand awareness campaign if you focus on the right questions.

5. Start with referral programs.

Friends, family and influencers we follow closely are more likely to recommend us assertively, as we already trust and know them enough to make a purchase based on their opinions.

A referral program is a system that motivates previous customers to suggest products or services to their families and friends. This is especially interesting as 49% of U.S. consumers say friends and family are their top sources of brand awareness.

Airbnb has been doing it very well. Their approach was a success because they streamlined the sharing and shopping experience and leaned into their users’ desire to help, using A/B testing to prove that positioning the reward as a gift to a friend produced better results than a message emphasizing receiving compensation for yourself.

Referral programs to boost brand awareness aren’t just for large companies. Many products and services can be promoted if planned thoughtfully. Moreover, it can be way cheaper than other marketing options. A campaign focused on engaging current customers with your referral program can lead to excellent results.

6. Organize contests and giveaways

If you want your personas’ attention, ask them to create or interact with content somehow instead of just consuming it passively.

Whether your goal is to drive more traffic to your site, get more social media followers, or grow your email list, you can achieve it by running a successful online giveaway.

With a giveaway, you won’t only make the day of one lucky winner, but you can introduce your brand to a whole new audience.

Make sure you choose goals for your giveaway contest and pick a fantastic prize. The better the prize, the higher the engagement!

You also need to determine the giveaway contest rules and find a giveaway plugin to create the contest.

With a little incentive, you could create a giveaway or competition that gains traction through shares, all while increasing brand awareness in a fun way.

7. Track and measure your brand awareness campaign

You can combine the data you get from brand tracking with sales data, advertising reach data, web traffic data and social media data to get a complete picture of how your brand awareness campaign has performed.

For example, if you want to measure awareness, you should use metrics like reach, volume, amplification and exposure. Similarly, it would be best to use metrics around comments, retweets, participants and replies to measure engagement in a social media campaign.

Follow these tips on your next brand awareness campaign, and you’ll find an engaged audience that recognizes your brand among competitors and becomes a loyal fan.

The Weggo team can help you define the best strategies for your business and how to invest in each of them. Schedule your free strategic call today!

About the Author

Maria Beatriz

Weggo's Content Manager. Passionate about Content Strategy, obsessed with Excel sheets and addicted to TikTok. 👋

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Weggo Solutions/ Digital Marketing, Marketing/ Why investing in web design will increase your conversion rates (and how to have a high-quality website)

Why investing in web design will increase your conversion rates (and how to have a high-quality website)

When competing with other businesses, you will often offer the same services, similar products or pricing. In this scenario, web design and copywriting will make your business stand out.

Web design directly impacts how your audience perceives your brand. It can attract them to your services or make them leave your page immediately.

That means you only have a few seconds to impact your audience positively, and optimizing your web design to ensure a good user experience is vital to making this happen.

How can good web design affect conversion rate?

While good web design won’t directly lead to conversion (there are a lot of other aspects involved), poor web design will certainly negatively affect conversion rates.

Researchers from Stanford University found that 46,1% of people consider the website’s design to be the top criteria when deciding if a website is credible or not.

People don’t trust poorly designed websites. Your website is a reflection of your brand and everything that it stands for. If you don’t put any effort into your website, how can they know you will put effort into their needs?

A website that’s cluttered and challenging to navigate around is doomed to lose visitors. It’s crucial to ensure that each button, text, snippet, and element is there for the same reason: leading the user to achieve their purpose quickly.

2 things to have in mind when it comes to a good website structure

The optimal design varies for different websites, brands, and products, but all high-quality websites must be centred around SEO and User Experience.

Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database.

Generating an SEO-friendly website

There are 7 steps you should take to guarantee your website’s SEO-friendliness:

  1. Cleanly lay out the framework and design for your website.
  2. Name all the pages with descriptive, keyword-rich URLs.
  3. Utilize the <head> tag.
  4. Add relevant meta descriptions.
  5. Write unique, keyword-rich content.
  6. Link to internal and external pages.
  7. Add alt tags to all your images and videos.

Pro tip: If you have no idea how to do that, schedule a strategic and free-of-charge meeting with one of our specialists 😉

Improving User Experience

When speaking of User Experience, the first thing you want to do is to test usability and design elements like style, font, text, and clarity.

For example, HubSpot revealed that the colour red increased their conversion rate by 21% when split tested alongside the colour green.

Besides testing to determine your user preferences, you should work on having a UX mindset when doing anything related to your website design: The user comes first (always).

It is one of the most common fundamentals of UX design and means that the design must meet the user’s needs, and designers must empathize with the user’s point of view.

At the core of UX is ensuring that users find value in what you provide. Peter Morville represents this through the User Experience Honeycomb.

You should also align your website design with your visual identity on social media and other contact points, creating consistent visual branding.

What else?

You can be even more effective if you have specialized partners who can build your website and campaigns aligned with your brand purpose and identity.

The Weggo team is specialized in web design and can help you develop the best website for your business.

Schedule your free strategic call and learn how we can help you exceed your goals.

About the Author

Maria Beatriz

Weggo's Content Manager. Passionate about Content Strategy, obsessed with Excel sheets and addicted to TikTok. 👋

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Weggo Solutions/ Digital Marketing/ Easy and Efficient: See How You Can Use Referral Marketing

Easy and Efficient: See How You Can Use Referral Marketing

Can you describe the feeling of relief when you request an uber and the driver has four or more stars, or when the Airbnb you like best has only good reviews? 

In a context where we have so many options, reputation matters most and a recommendation can be more useful than any slogan. 

Nielsen’s latest Global Trust in Advertising report reveals that 92% of consumers trust recommendations from friends and family above all other forms of advertising. 

Regardless of whether it’s online or not, customers these days want to feel confident and no one is more trustworthy than their own friends. 

So, what if I say that there is a way to combine good reviews and credible recommendations for your marketing strategy? 

We are talking about Referral Marketing. A referral is when a person recommends a company or service provider to another person. In that case, your satisfied customers are your advocates. 

And that’s very simple. You focus on a great buyer’s journey and your customers share their good experiences with their peers, which brings them to your brand and, consequently, a purchase. 

It’s a win-win relationship. A happy customer receives social validation when talking about your brand, and his or her friends learn from a trusted source. In the meantime, you sell without having to move a finger. 

Referral marketing is one of the fastest ways to drive leads and customers to your website. It works great for e-commerce marketing sites and other online businesses, for small brands as well as large ones. In addition, referred customers spend 25% more. They are more likely to repeat the purchase and three times more likely to refer someone else! 

Don’t miss this opportunity and check out how you can get referrals: 

1. Provide Your Customers the Best Experience  

They won’t recommend your brand if they don’t get what they’re looking for. Invest in transparent communication, an efficient website and customer support. Tell them everything they need to know about your products, be available to answer questions and invest in clear and easy navigation. 

2. Make Your Followers Talk About You  

Before you get a referral from a customer, you need to get their attention. After all, you can spend a lot of money on marketing, but that doesn’t necessarily guarantee your customers will talk about your brand. 

Therefore, get involved with them on social media, create a bond so they don’t forget about your products and services. But the best way to create a word-of-mouth marketing cycle is through a referral program. 

3. Create a Referral Program  

First, you need to choose a reward. Start by giving a discount coupon, store credits, external gift cards or a chance to win an item. You can reward the referrer, the friend or both.  

But don’t just replicate other business ideas. Beforehand, you must understand who your best customers are and whether your target audience is likely to buy your products or services multiple times, so you can strategically choose what will benefit you and your customers. 

And remember: you should make it easy for your audience to understand how the referral system works, because if it gets too complicated you can lose it along the way. 

To know whether your referral marketing program is successful or not, you must integrate the analytics and tracking system into your program. 

4. Promote Your Referral Program 

Spread the good news! Display the program on your website’s homepage, use an email marketing strategy, social media content, or a form that asks for referrals on your thank-you pages to let them know about your referral program

5. Create an Online Review System  

Just like Uber and Airbnb, as we mentioned before, you can allow your customers to leave a comment on your website and encourage potential customers to trust your business and make a purchase. 

You see? It’s not just simple, it’s also very effective. So, establish a successful referral program and engage your targets to be your advocates. 

We can help you understand your current needs and develop the best strategy for your business. So come along with us, Weggo

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing/ Why Do You Need a Social Media Manager?

Why Do You Need a Social Media Manager?

Social media is changing the way business work. 

It is responsible for a closer relationship between companies and consumers.  

Business owners, working from their home, especially after the COVID-19 pandemic, began to interact and communicate with their audience in a deeper level. 

Therefore, we must understand who is and what are the roles and characteristics of a Social Media Manager. 

The Social Media Manager has the role of effectively and efficiently ensuring the update and interaction with the online community. 

It has become critical when a company has a strong social media presence.  

That’s why your company needs someone who handles the messages and interacts with your market assertively in order to find new customers and make them loyal to your brand. 

Furthermore, having a dedicated Social Media Manager will ensure your account is up to date.  

The customers will receive assets, feedback and communication from your company at any time. 

You will be allowed to focus on your core business and ensure that all these operations are smoother. 

So, we listed 5 reasons why you need a Social Media Manager: 

1. The social scene is always changing 

A Social Media Manager keeps track of all algorithm changes and new trends. 

He is also able to adapt the strategy and content based on the latest updates. 

A Social Media Manager can be aware of current changes, anticipate future ones, and be agile. 

That way, they can go back to the drawing board with their customers and change campaign goals and content in time for great success. 

2. You need a social media strategy 

An employee randomly posting to your social media profiles, with no plan, will do your brand a disservice.  

Social media is not a make-and-forget tactic. In many ways, this approach can do more harm than good. 

Having a plan developed for social media requires the social media expert to join everyone else who is running other marketing campaigns on behalf of your brand. 

Your social media manager will be able to associate your campaigns with all the other campaigns you are working on, aligning with your business goals

3. Protect your reputation and help your customers 

Social Media Managers are constantly on high alert for every post, review and comment that happens on social media about a brand. 

They also know how to behave within the platform, representing the brand. 

It is vital that the Social Media Manager not only develops the right brand voice and language on social media, but also works with others within the company. 

Together, you can help solve a problem for an existing or future customer, for example. 

4. Perspective – Inside and out 

Hiring a Social Media Marketing Agency will be more financially viable. 

The Social Media Manager may have new ideas that you may not have considered. 

The Social Media Manager will never be stagnant, but will bring new innovative ideas that your executives can appreciate. 

5. Reports and tracking 

Having a manager responsible for all your social media efforts can help you improve your existing campaigns. 

The manager can also keep the brand agile – by switching objectives. 

As we’ve seen, a Social Media Manager is critical to your business’ success.  

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing, Marketing/ Practical Guide To Target Your Audience

Practical Guide To Target Your Audience

A target audience is directly related to the services or products your company offer.  

It consists of a consumer society to whom your company or business direct all the marketing actions of your products or services. 

Basically, the target audience is a slice of the population that has everything to do with your company’s interests. This audience may or may not be diverse and is who will buy your services and products and generate profits for your company. 

That is why it is so important that the target audience definition process is done in the best possible way. 

This process includes a lot of information about consumption behavior, preferences, region where each person lives, purchasing power, among other relevant information to define the profile of the target audience. 

And the truth is: the more information you have and can find out about your audience, the more likely you are to better understand your customers’ wishes. 

Therefore, establish a closer relationship with them, as you can create assertive and targeted strategies, reducing the chances of losses. 

With that in mind, we decided to prepare a guide to help you target your audience: 

1. Know the difference between target Audience and target Market 

A target audience is a subset of a target market.  

For example, a target market might be female teenagers in sports. Therefore, the target audience is girls who are looking for soccer equipment. 

A target audience can be broad or narrow. It depends on the target audience analysis. 

The more specific you get about your ideal customer and your potential market, the more tailored your business strategies can be.  

2. Ask yourself who is the audience you want to reach 

In order to decide your target audience, you will have to know who they are.  

There is a list of questions that will help you determine who belongs to your audience. 

  • Who was on your mind when you thought about making or selling your product or service? 
  • What do you want from you target audience? 
  • Who is most likely to fit into what you need them to do? 
  • What is your target group like? 
  • How can you offer them what they need?  
  • What is it that makes them spend money? 
  • Where do they get their information? 

3. Do a lot of research  

This is the stage where research and data collection come into play. 

They are essential for you to obtain precise characteristics of your target audience. 

You can do your surveys through online questionnaires and forms.  

Use multiple choice, ranking and “yes or no” questions to make your survey more dynamic and get more efficient results. 

At the end of the survey, you should cross the collected data with information about your company already extracted by Google Analytics. 

4. Define your target audience 

After completing the research, it’s time to define your target audience. 

After all, what is important is that you know who you should talk to and what benefits your product will bring to that audience. 

With the research done, you must fulfill meet some criteria, such as: 

  • Demographic; 
  • Geographic; 
  • Final consumer or companies; 
  • Generational; 
  • Psychological characteristics; 
  • Life cycle. 

5. Use digital tools 

Google Analytics is great for crossing data with searches.  

However, in addition, you can also use Google Trends to view what’s being searched most and demographics about who’s searching these topics. 

If your company is showing football and you want to know who people are looking for by “national time” or “champions”, Google Trends has the answers. 

Google Think Insights can also be used to analyze your target audience.  

First, just select the industry that matches your niche and country.  

Then, the tool will provide a graphic that will rethink your campaigns according to the profile of your customers. 

We, at Weggo, can help you find your audience and build a marketing strategy to keep it.  

As we have seen, targeting your target audience is critical to your business and with our practical guide, you can be more efficient in your company’s sales. 

Come along with us! 

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing, Marketing/ Everything You Need To Know About Email Marketing

Everything You Need To Know About Email Marketing

Email Marketing is a highly profitable direct marketing channel. According to a DMA survey, in 2019, the average of return was $42 for every $1 spent. 

It is a fundamental pillar of the digital marketing strategy, and the best way to earn money with this service is to learn exactly how to do it.  

At first it can be confusing and easy to get lost in the tools, techniques and terminology. That’s why we have decided to build a guide that will help you understand Email Marketing and get better results from it: 

1. What is Email Marketing 

Email Marketing is all email communication that takes place between a company and its contacts or customers. 

Since the 1990s, this method has been intensified by the emergence of the internet. 

An Email Marketing campaign can be developed in text or HTML and contain products, promotions, content and others. 

In general, messages are sent with an email trigger tool. 

But it was in the 2000s, when one thing became clear: just sending emails, without thinking about the recipient or the content, wasn’t enough. 

Since then, it was understood that, in order to make an effective Email Marketing and not end up in the spam box, you must follow good practices. 

The emergence of technologies such as smartphones and new forms of social media relationships, also had an impact on Email Marketing. 

However, regardless of the technology, it is known that today it is important to focus on the needs of each user when receiving the email. 

Thus, what started as mass communication has developed into a relationship strategy with leads and customers. 

2. How to create an Email Marketing

The best way to start using Email Marketing is to keep it simple.  

There are two main factors you need to run Email Marketing campaigns: 

  • Email Marketing Software – A dedicated email marketing provider is the perfect tool to go. 
    Don’t send marketing emails through an ISP. This will only put your brand and email sender reputation at risk.  
  • Email List – It has to contain the email addresses of interested subscribers who have opted-in to receive email communications from you. 

3. Email Marketing Strategy 

Here are six steps to build your Email Marketing strategy: 

Set a goal – Determine which objectives will be achieved and keep them in mind during all stages of the process.  
Thus, you’ll be able to measure the results that the campaign has generated. 

Target your audience – It is important to create a personalized campaign for your target audience.  
To do this, segment your email list according to the factors that are important to your business or product: gender, age, location, and others. 
Also take into account the results of previous campaigns, such as: previous purchases and email open rate. 

Write enticing email copy – Relevance is the golden rule for any content. 
Before writing an email, put yourself in the position of the person who will receive it. 
Think about the benefits that the content can bring to your persona. 
Create friendly and interesting content. Be engaging and use simple, personal language. Less is more at this time. 

Invest in good graphic design – In Email Marketing it is essential to keep the attention of those who are reading. 
You must ensure that the message opens, generate clicks and sales. 
Nowadays, design has become an important part of the communication strategy of a product or service. 

Highlight your CTA – Your call to action is your link, the button that will direct the reader to the page you want. 
Therefore, it must be well positioned and very visible.  

Monitor your results – You need to monitor your email’s open rate, click-through rate and conversion rate.  
This will let you know if your campaign is achieving the expected result and, if it isn’t, you’ll know exactly where the problem is. 

In conclusion, a well-done structural email marketing can help your business connect with more customers and also be more effective in generating leads.  

This service can bring you a highly profitable business. We at Weggo can help you build the best strategy to reach your audience. Come along with us and get first place in electronic commerce! Weggo!  

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing/ Reach The Best Results In Your Campaigns With Copywriting

Reach The Best Results In Your Campaigns With Copywriting

You already know this strategy, you are just not using it yet 

Have you ever heard of a way to convince your target to do something? For example, if you want your audience to have interest and a close relationship with your brand you can use storytelling. 

Nike has been doing this for a while now and its growth has been continuous and successful. The brand has put the audience’s interests along with what they want to achieve.  

For example, they have a few videos on their YouTube channel with the title “Stronger Than One” that bring different stories.  

One of those is about young girls growing up in a world where playing football is as normal for them as it is for their brothers. 

The campaign used the storytelling to show those girls’ stories and to show them support.  

It was a good way for Nike to also attract new customers. But the only reason why it was effective was because the brand used a very efficient tool: copywriting. 

Copywriting is a production strategy that focus on persuasive methods that makes the reader to take a specific action through triggers that arouse interest in them. 

This tool’s main goal is CTA (Call to Action).  Throughout the costumer’s journey it is necessary that the reader take some actions such as subscribing to a newsletter or just continuing on the blog and reading another post. 

Therefore, we can’t assume that selling something for your company is only related to the act of marketing as a final product. 

The idea is to extend the consumer experience in a process and lead your audience, step by step, through strategically prepared content to their final destination. 

Copywriting will be the differential for this strategy, so it can be effective, as it encourages the reader to take action. 
 
The big secret, both for copywriting and for content marketing, is to know in depth who will consume the content.  

Thus, it is possible to bring the reader and his universe into the narrative to solve his doubts. 

In order to achieve your brand’s goals you need to choose the strategy that fits your company’s ideas in the best way possible. 

We’re going to help you build a successful strategy in copywriting. 

First of all, you must have in mind 3 basic principles that are necessary in any content for digital marketing: 

  1. Inspire the reader; 
  1. Create a relationship with the brand; 
  1. Motivate readers to take action on the service or product. 

These elements are essential during the strategy creation process. 

You also must have a goal in mind for your brand. This is what’s going to help you move into the right direction with your company. 

Without a goal it is difficult to trace a path for your brand. And to help in this manner you will need a lot of research.  

You have to know who you’re up against in the market and also some analysis of your own data. That will help to learn what does and doesn’t work for your target. That will increase your company conversion rate

There are some techniques that must be adopted to ensure your success in copywriting: 

  • Know your target audience; 
  • Set the right tone and language; 
  • Create relevant, eye-catching headlines; 
  • Build a connection with your reader; 
  • Tell stories; 
  • Use imperative verbs; 
  • Show numbers and researches; 
  • Make comparisons; 
  • Make questions; 
  • Anticipate objections; 
  • Work on your persuasiveness. 

Those techniques can be seen in the elements bellow: 

  • Urgency 

The text needs to make the client feel the need to take a quick action. They have to understand the urgency that the action requires. 

For that, some words and terms that cause the feeling of urgency may work. For example: 

“Want to find out how to put a strategy together? Check now the post we wrote on this subject.” 

  • Connection 

Use elements that may connect you with the costumers. Bringing these two sides closer is essential in conversion-oriented copywriting. 

Thus, the reader stops seeing you as someone who is trying to sell an idea or product to him, and starts to see an ally for his or her success. 

For example: “Check out this step by step guide to have a successful e-commerce, even if you never had an online presence.” 

  • Specificity 

It is necessary for the text to define the next step that should be taken by the visitors so they can execute the action. Here we have some examples: 

4 Simple Things You Can Do Now To Have A Successful Website” 

“Discover 13 techniques for text optimization for SEO!”  

These are just a few of the elements that are part of copywriting. And there is no need to use all of them in one text.  

It is good to analyze the content and see what works best. 

In conclusion, putting together these principles and elements will definitely help your brand to be successful in copywriting. 

This success can bring your company closer to your audience and convert your leads. We, at Weggo, can help you build a better communication through the copywriting process. Come along with us! 

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.

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Weggo Solutions/ Digital Marketing, News, Security/ iOS 14 And Apple’s New Privacy Policy 

iOS 14 And Apple’s New Privacy Policy 

Good for users but bad for companies? See why you should prepare your company for Apple’s new privacy policy.  

New Apple’s iOS 14 feature focuses on security and data protection.   

The new privacy feature, called App Tracking Transparency (ATT) makes all tracking across apps opt-in only.  

This policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. 

So, what does that mean to you?  

1- What is going to change for you 

As more people opt out of tracking on iOS 14 devices, you may see a notable decrease in the number of reported conversions and some of your ads may be paused or could stop delivering to certain devices.  

Apps these days can still know a great deal about users without crossing a line into being invasive. But after the update, getting to the audience will become harder.   
  
On the one hand, it is important to be careful with protecting user data. The new update also helps users to verify hacks and when apps are using their camera or mic without permission.   

On the other hand, it is relevant to think about the benefit for the ads that can target the right audience so the companies can assure a more personalized and assertive shopping experience.  

2 – The impacts of the new policy on the market 

According to Statistics Canada, Canadian Centre for Data Development and Economic Research the number of new small businesses is consistently growing.  

Increase of new business opening in Canada 

Small businesses accounts 65% of new jobs. The companies that fit the title are the ones with fewer than 500 employees. They are the most affected by Apple’s new policy. 

And not only in Canada.  U.S. Small Business Administration Office of Advocacy research shows business opportunities, growth of openings, job creation and market improvement in the past years which means that restrict commerce to achieve its clients is going to impact the growth, the employment generation and consequently the market as a whole. 

The growth of the small business market in the U.S. before Apple’s new policy 

The smaller companies are the more affected they will be, while larger companies that already have better data control will gain even more strength.  

Facebook is saying that Apple’s privacy changes are anticompetitive and hurt small businesses. While this major change is great for iPhone users, it has the potential to make Facebook and Google’s lives much more difficult. You can access more information about the changes on Facebook’s official page

 We encourage you to share this information within your organization and to be prepared for what is to come.  

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.