Weggo Solutions/ News/ [2022] New Instagram Feed? Here are 7 predictions for the future of Instagram content

[2022] New Instagram Feed? Here are 7 predictions for the future of Instagram content

Yes, TikTok took the world by storm. But you probably know that already. 🙄

According to Brand Finance’s Global 500 list, the Chinese platform was the fastest growing brand in the world in 2021. Having grown by 215% in just one year, its value jumped from US$18.7 billion to US$59 billion.

2021 was indeed a very successful year for the app: in September, TikTok reported having 1 billion active users per month. 

And what does this have to do with the 2022 Instagram feed? 

Well, taking the Instagram x Snapchat situation (that led to the creation of Instagram Stories) as an example, it’s pretty clear that the former photography app is willing to fight anyone for the “Most Popular App” crown.  

In the same way that Snapchat threatened Instagram before, TikTok is also doing so.

Instagram’s first attempt not to lose users to the addictive and former dancing app was Reels, a tool that allows people to create short-form videos and add popular music as well as an array of filters, text and AR effects. 

First, Instagram has revamped its Explore page to create a specific landing spot for Reels at the top of the screen that people can vertically scroll through — similar to TikTok’s “For You”. 

Did it work? Pretty much.

According to Meta, Reels make up more than 20% of the time people spend on Instagram.

But this battle has only started. It’s time for round two.

In a video shared by Adam Mosseri (head of Instagram) on Twitter and Instagram, he explains that the future of Instagram has a lot to do with messaging and video content.

Now, Instagram is experimenting with a new feed format that displays posts full-screen on the homepage, similar in appearance to the rival TikTok. The test aims to prioritize the Reels published on the platform, showing the videos one below the other with vertical swiping. 

According to the CEO of the social network, Adam Mosseri, the 2022 new Instagram feed is being made available to some accounts, and will also display shared photos in a new format (9:16 proportions).

Considering all that happened in the past between Instagram versus other apps, Zuckerberg’s ‘Gram probably has learned one thing or two from its new rival, and not only about the content format.  

This leads us to… 

7 predictions for the future of Instagram content

1) It’s time for the micro:

We all know that creating content for specific communities rather than a broad audience is key. But now, these communities are getting more and more specific. 

We are not talking to just “gamers” anymore. We are talking to “nostalgic cozy games fans”, for example. 

There’s a huge difference in the behaviour and preferences between the gamers who love driving fast cars on Forza Horizon versus the ones that are busy harvesting cabbages on Stardew Valley.   

And what about the Gen-Z obsession with aesthetics

Let’s say your brand sells perfumes and targets teenage girls. You better know that the “coquettes” would never wear the same fragrance as the “grunge faeries”. 

Maybe in the future, we’ll see Instagram creating some sort of space for communities to express themselves and communicate other than hashtags. For now, keep an eye on that # sign!

2) And speaking of aesthetics… Micro-core culture will probably get stronger on IG.

From the rise and the fall of the Tumblr era, idealized realities and visually curated mood boards are a big part of youth culture. 

These mood boards have become even more immersive with the audiovisual possibilities of 2022. 

Now image, sound and perception merge to evoke feelings and “personal vibrations” that often relate to a micro sub-culture – like “CleanCore”, “WitchCore” or “ClownCore”. 

According to Marian Park, WGSN Strategist,

In today’s day and age, brands and content creators need more than a narrative: they need a “mood”. Good pieces of content will evoke sough-after feelings through audiovisual. 

And on Instagram, a social media that lives by imagery, this will become a must.

3) Vertical video content for the win: 

May it be in terms of distribution (the Instagram algorithm has been prioritizing video content for a while now) or user engagement (according to  Smart Insights, 72% of people prefer video over text content when learning about a new product or service), video content is the future. 

Why do I say “vertical” (portrait)? Because videos that take up more space on the screen are more immersive. That’s the go-to format, and it’s also part of TikTok’s success. 

And hear me out: it should be one of the main pillars of your content strategy. 

So if it isn’t yet… It’s time to rethink.

4) Storytelling will be stronger than ever… But forget about long-form captions:

With photos being displayed in 9:16 format and vertical videos being the norm in the 2022 new Instagram feed, there’s way less space for captions. 

This, plus the fact that our attention span is at an all-time decrease, leads us to think of the video/photo as the “main content”. And that means all the information you want to share should be in it, in a very compelling way (or the viewer’s attention will be long gone).

Then, consider the caption as a supporting part of the post that you can use to spark the viewer’s curiosity (which is a very common TikTok strategy). 

5) Content will become more immersive over the years:

With Virtual Reality, Augmented Reality and Mixed Reality growing in popularity, immersive content will probably be a part of Instagram’s future.  

As said by Adrian Pennington,

“immersion means deeper viewer involvement in the content — the game, the story (the video service, the advertising, the sponsors) and it’s usually held to mean a presentational upgrade”. 

6) There’s less space for “picture perfect”: 

People want the content to be relatable. On TikTok, it’s very common to see users mocking videos in which the creator brags about themselves or only talks about their wins. 

@piscesbiotch Built different, grind mentality. #girlboss #RatRace #hustle #grind #rich #poorpeoplearegross ♬ original sound – Emil

It’s also common to see viral videos of people sharing rants, embarrassing secrets, awkward moments and even sad situations. 

This phenomenon plus brands starting to move further from Photoshop and its smartphone-cousin FaceTune, and the growth of movements like body positivity and neutrality makes room for content that actually feels (and looks) real.

7) Authenticity, authenticity, authenticity:    

I bet that you’re kinda sick of some overused design trends, such as gradients, am I right?  

If you want to get people’s attention online, it’s essential to develop your “marks” when it comes to not only the design but also the content. 

These should relate to personality attributes that make your content identifiable by the public, whether through songs, catchphrases, scenarios or themes that are often part of your repertoire.

The logic is simple: if people enjoy your content and see one of your creator marks at the beginning of your videos, they probably won’t scroll past it. This makes you stand out from the crowd. 

That’s all our crystal ball had to tell us for now.

Are you ready for the new Instagram feed and the future of its content?

Well, we are here if you could use some help. 👋

Book a 30-min call with our experts and learn how we can step up your IG game. 

About the Author

Maria Beatriz

Weggo's Content Manager. Passionate about Content Strategy, obsessed with Excel sheets and addicted to TikTok. 👋


Weggo Solutions/ Digital Marketing, News, Security/ iOS 14 And Apple’s New Privacy Policy 

iOS 14 And Apple’s New Privacy Policy 

Good for users but bad for companies? See why you should prepare your company for Apple’s new privacy policy.  

New Apple’s iOS 14 feature focuses on security and data protection.   

The new privacy feature, called App Tracking Transparency (ATT) makes all tracking across apps opt-in only.  

This policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. 

So, what does that mean to you?  

1- What is going to change for you 

As more people opt out of tracking on iOS 14 devices, you may see a notable decrease in the number of reported conversions and some of your ads may be paused or could stop delivering to certain devices.  

Apps these days can still know a great deal about users without crossing a line into being invasive. But after the update, getting to the audience will become harder.   
On the one hand, it is important to be careful with protecting user data. The new update also helps users to verify hacks and when apps are using their camera or mic without permission.   

On the other hand, it is relevant to think about the benefit for the ads that can target the right audience so the companies can assure a more personalized and assertive shopping experience.  

2 – The impacts of the new policy on the market 

According to Statistics Canada, Canadian Centre for Data Development and Economic Research the number of new small businesses is consistently growing.  

Increase of new business opening in Canada 

Small businesses accounts 65% of new jobs. The companies that fit the title are the ones with fewer than 500 employees. They are the most affected by Apple’s new policy. 

And not only in Canada.  U.S. Small Business Administration Office of Advocacy research shows business opportunities, growth of openings, job creation and market improvement in the past years which means that restrict commerce to achieve its clients is going to impact the growth, the employment generation and consequently the market as a whole. 

The growth of the small business market in the U.S. before Apple’s new policy 

The smaller companies are the more affected they will be, while larger companies that already have better data control will gain even more strength.  

Facebook is saying that Apple’s privacy changes are anticompetitive and hurt small businesses. While this major change is great for iPhone users, it has the potential to make Facebook and Google’s lives much more difficult. You can access more information about the changes on Facebook’s official page

 We encourage you to share this information within your organization and to be prepared for what is to come.  

About the Author

Tatiane Melo

Content Writer, Branding Strategist and Technical Copywriter at MA² Comms. Contributor for Weggo's Blog, LinkedIn and Facebook.