Have you ever waited days for an email response that ended up going to spam? Do you know why this is happening? 

Spam filtering has become increasingly stringent in recent years to prevent illegitimate emails reaching your inbox. However, as it is not a perfect tool, sometimes your legitimate emails can end up there. 

Email has an inbox placement rate of around 83% globally, which means 1 in 6 emails is either spammed or blocked to your subscribers’ inboxes. It’s not a high number, but since we are considering each email as targets, each one is valuable. 

But do not worry! We’ve chosen the best tips for you to avoid sending your emails to spam.

And if you’re just getting started on email marketing, here are some things you should know about this kind of strategy.

1. Target Your Audience 

First, you must target your audience. 

Who is on your email list? Do they all fit your buyer persona? Knowing your persona and reaching for it is the best way to hit the bull’s eye. 

You can do this by configuring various display settings and triggers to make sure you’re only adding people who fit your buyer persona. 

In addition, you can also be assertive by sending your emails at the right time for them. Combined with a perfect subject line, segment your list and keep it up to date by reviewing it regularly. 

Do you know the difference between the target audience and target market? Learn here.

2. Avoid emails going to spam by updating Your List Regularly 

All of your efforts to reach your audience can be wasted if you don’t do regular checking of your list. 

One metric that spam filters use to catch bad emails is to see how many emails you’re sending are active. If the percentage is too low, this could be a sign that you are sending spam email content. 

That’s why you should update your list from time to time. But you might be wondering: how do I know when to remove someone from my list? 

• If the person hasn’t opened their emails for a long time 
• If the person has never interacted with you 

Don’t be afraid to do this! It’s a smaller step for a better result. 

3. Ask Your Audience’s Permission 

Once you reach your audience, make sure they allow your content. That’s where the double opt-in option comes in. 

It refers to the practice of getting a user’s permission to send email campaigns as they subscribe to an email marketing list and then verifying it by sending a follow-up email with a link to click and confirm subscription. 

4. Make It Easy To Unsubscribe 

Placing the unsubscribe button in the right position will guarantee benefits for many reasons: 

1. It’s one of the laws of email marketing. 

2. It won’t make people spam their emails if they just can’t find the end. 

3. It shows subscribers that you trust the value of your content. 

4. It shows subscribers that you trust them. 

It may sound like a bad idea, but it turns out to be an effective way to keep the audience that is really interested in your content.  

5. Know The Laws Involving Email Marketing and Spam

We mentioned that the unsubscribe button is one of the email marketing laws, but do you know about others? 

If you automate your emails, you don’t have to check every time, because the systems already follow these laws. Even so, it’s important that you get to know them too. So here they are: 

The CAN-SPAM Act defines spam email as any message you: 

• Send without the recipient’s permission. 
• Send without including a mailing address. 
• Send with a misleading subject line. 
• Send without including a way for recipients to opt-out.  

6. Proofread Your Emails 

Now, let’s get to the content strategies! 

Typos, improper formatting, and incorrect grammar are hallmarks of spam emails, so always double-check your content.  

7. Use Copywriting In Your Headlines 

According to Litmus and Fluent, over 50% of the survey’s participants stated that they’ve felt cheated, tricked, or deceived into opening a promotional email with a fake subject line. For example, when the emails make references to money and use a lot of exclamation points, or generally promise discounts. 

That is why you should pick your headlines from copywriting strategies, staying assertive in your attraction techniques, while staying faithful to your content. 

Learn more about how to create compelling copy here.

8. Avoid Using Dynamic IPs For Your Email Campaigns 

A dynamic IP, or shared IP, is an address that can be used by two or more people at the same time. Some of the most common examples of shared IPs are companies that use the same ISP or local Wi-Fi connection at work, in a café or in coworking spaces, for instance.  

9. Use Anchored Links Instead Of Direct Links 

There are two ways to insert a link into the body of your email. It can be presented as: 

• Direct link, when you keep the http: http://weggo.com  
• Anchored link, when inside the text: Weggo   

Searching for direct links in your emails can have adverse effects on deliverability, because spammers tend to add links that don’t go where you think. Therefore, ESPs and spam filters pay close attention to any links in the body of your email and are more likely to classify them as spam, if any. 

So, the best option is to use an anchored link. 

10. Do Not Use Attachments to prevent your emails from going to spam

Attachments increase in attachment-based email viruses posing as a potential security threat and therefore are blocked by email servers. Users often also avoid emails that contain attachments. So, even if you get past the platform shields, by adding an attachment, you voluntarily limit your email open rates! 

After following all these tips, the filter will recognize your content as legitimate, you will reach the right audience and increase your effectiveness. 

We at Weggo can help you with assertive strategies and implementing them all. So come along with us! 

Good for users but bad for companies? See why you should prepare your company for Apple’s new privacy policy.  

New Apple’s iOS 14 feature focuses on security and data protection.   

The new privacy feature, called App Tracking Transparency (ATT) makes all tracking across apps opt-in only.  

This policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. 

So, what does that mean to you?  

1- What is going to change for you 

As more people opt out of tracking on iOS 14 devices, you may see a notable decrease in the number of reported conversions and some of your ads may be paused or could stop delivering to certain devices.  

Apps these days can still know a great deal about users without crossing a line into being invasive. But after the update, getting to the audience will become harder.   
  
On the one hand, it is important to be careful with protecting user data. The new update also helps users to verify hacks and when apps are using their camera or mic without permission.   

On the other hand, it is relevant to think about the benefit for the ads that can target the right audience so the companies can assure a more personalized and assertive shopping experience.  

2 – The impacts of the new policy on the market 

According to Statistics Canada, Canadian Centre for Data Development and Economic Research the number of new small businesses is consistently growing.  

Small businesses accounts 65% of new jobs. The companies that fit the title are the ones with fewer than 500 employees. They are the most affected by Apple’s new policy. 

And not only in Canada.  U.S. Small Business Administration Office of Advocacy research shows business opportunities, growth of openings, job creation and market improvement in the past years which means that restrict commerce to achieve its clients is going to impact the growth, the employment generation and consequently the market as a whole. 

The smaller companies are the more affected they will be, while larger companies that already have better data control will gain even more strength.  

Facebook is saying that Apple’s privacy changes are anticompetitive and hurt small businesses. While this major change is great for iPhone users, it has the potential to make Facebook and Google’s lives much more difficult. You can access more information about the changes on Facebook’s official page. 

 We encourage you to share this information within your organization and to be prepared for what is to come.  

What have you been doing on a daily basis to secure your data? Think about your main apps or systems, how do you feel about their security? 

I have worked with a security company for the past few weeks and I was shocked to see how quick they were able to find vulnerabilities or even worse, to crack passwords and get access to an entire network. 

Hackers usually use a very personal approach, social engineering, to get basic information and make you believe it is a real message. 

How does it happen? 

They send you an SMS with a code and use one of your contacts that has been previously hijacked to communicate with you and ask for that specific code. Voilà! This is all they need to get access to your account.

Take a look at a real case: 

Jeremy Vine on Twitter: “Here’s how I got hacked on WhatsApp. Hoping this helps you avoid the same experience! https://t.co/Nwuww0sLvP” / Twitter 

Here are 3 simple settings that can considerably increase your app security.

Enable Two-Step authentication 

Open your WhatsApp app and go to Settings / Account / Two-Step Verification / Enable  Enter a six-digit code of your choice and confirm it.

Uncheck the auto-save photos and videos to your camera roll.  

Settings / Chat and uncheck the option “Save to Cameral Roll” 

Avoid saving unwanted media that may be infected with viruses as well.

Protect your privacy by adding more restriction about your personal information and availability. 

Go to your WhatsApp settings again / Account / Privacy

The less information you pass on to third parties, the better!

These actions will take less than 3 minutes and make your WhatsApp app much safer. You can also apply the same principles for different apps, software, systems. It’s never too much to add some extra security layer. 

How much is your data worth to you? 

Learn more about our services and how we can help you.

– You dream, we do, WEGGO!