10 Tips On How To Prevent Emails From Going To Spam

18 de October de 2021

 
Have you ever waited days for an email response that ended up going to spam? Do you know why this is happening? 

Spam filtering has become increasingly stringent in recent years to prevent illegitimate emails reaching your inbox. However, as it is not a perfect tool, sometimes your legitimate emails can end up there. 

Email has an inbox placement rate of around 83% globally, which means 1 in 6 emails is either spammed or blocked to your subscribers’ inboxes. It’s not a high number, but since we are considering each email as targets, each one is valuable. 

But do not worry! We’ve chosen the best tips for you to avoid sending your emails to spam: 

1. Target Your Audience 

First, you must target your audience. 

Who is on your email list? Do they all fit your buyer persona? Knowing your persona and reaching for it is the best way to hit the bull’s eye. 

You can do this by configuring various display settings and triggers to make sure you’re only adding people who fit your buyer persona. 

In addition, you can also be assertive by sending your emails at the right time for them. Combined with a perfect subject line, segment your list and keep it up to date by reviewing it regularly. 

2. Update Your List Regularly 

All of your efforts to reach your audience can be wasted if you don’t do regular checking of your list. 

One metric that spam filters use to catch bad emails is to see how many emails you’re sending are active. If the percentage is too low, this could be a sign that you are sending spam email content. 

That’s why you should update your list from time to time. But you might be wondering: how do I know when to remove someone from my list

  • If the person hasn’t opened their emails for a long time 
  • If the person has never interacted with you 

Don’t be afraid to do this! It’s a smaller step for a better result. 

3. Ask Your Audience’s Permission 

 Once you reach your audience, make sure they allow your content. That’s where the double opt-in option comes in. 

It refers to the practice of getting a user’s permission to send email campaigns as they subscribe to an email marketing list and then verifying it by sending a follow-up email with a link to click and confirm subscription. 

4. Make It Easy To Unsubscribe 

Placing the unsubscribe button in the right position will guarantee benefits for many reasons: 

  1. It’s one of the laws of email marketing. 
  1. It won’t make people spam their emails if they just can’t find the end. 
  1. It shows subscribers that you trust the value of your content. 
  1. It shows subscribers that you trust them. 

It may sound like a bad idea, but it turns out to be an effective way to keep the audience that is really interested in your content.  

5. Know The Laws Involving Email Marketing 

We mentioned that the unsubscribe button is one of the email marketing laws, but do you know about others? 

If you automate your emails, you don’t have to check every time, because the systems already follow these laws. Even so, it’s important that you get to know them too. So here they are: 

The CAN-SPAM Act defines spam email as any message you: 

  • Send without the recipient’s permission. 
  • Send without including a mailing address. 
  • Send with a misleading subject line. 
  • Send without including a way for recipients to opt-out.  

6. Proofread Your Emails 

Now, let’s get to the content strategies! 

Typos, improper formatting, and incorrect grammar are hallmarks of spam emails, so always double-check your content.  

7. Use Copywriting In Your Headlines 

According to Litmus and Fluent, over 50% of the survey’s participants stated that they’ve felt cheated, tricked, or deceived into opening a promotional email with a fake subject line. For example, when the emails make references to money and use a lot of exclamation points, or generally promise discounts. 

That is why you should pick your headlines from copywriting strategies, staying assertive in your attraction techniques, while staying faithful to your content

At Weggo we have a qualified team that can help you improve your content marketing and copywriting skills.  

8. Avoid Using Dynamic IPs For Your Email Campaigns 

A dynamic IP, or shared IP, is an address that can be used by two or more people at the same time. Some of the most common examples of shared IPs are companies that use the same ISP or local Wi-Fi connection at work, in a café or in coworking spaces, for instance.  

9. Use Anchored Links Instead Of Direct Links 

There are two ways to insert a link into the body of your email. It can be presented as: 

  • Direct link, when you keep the http: http://weggo.com  
  • Anchored link, when inside the text: Weggo   

Searching for direct links in your emails can have adverse effects on deliverability, because spammers tend to add links that don’t go where you think. Therefore, ESPs and spam filters pay close attention to any links in the body of your email and are more likely to classify them as spam, if any. 

So, the best option is to use an anchored link. 

10. Do Not Use Attachments 

Attachments increase in attachment-based email viruses posing as a potential security threat and therefore are blocked by email servers. Users often also avoid emails that contain attachments. So, even if you get past the platform shields, by adding an attachment, you voluntarily limit your email open rates! 

After following all these tips, the filter will recognize your content as legitimate, you will reach the right audience and increase your effectiveness. 

We at Weggo can help you with assertive strategies and implementing them all. So come along with us!