Everything You Need To Know About Email Marketing

Email Marketing is a highly profitable direct marketing channel. According to a DMA survey, in 2019, the average of return was $42 for every $1 spent. 

It is a fundamental pillar of the digital marketing strategy, and the best way to earn money with this service is to learn exactly how to do it.  

At first it can be confusing and easy to get lost in the tools, techniques and terminology. That’s why we have decided to build a guide that will help you understand Email Marketing and get better results from it: 

1. What is Email Marketing 

Email Marketing is all email communication that takes place between a company and its contacts or customers. 

Since the 1990s, this method has been intensified by the emergence of the internet. 

An Email Marketing campaign can be developed in text or HTML and contain products, promotions, content and others. 

In general, messages are sent with an email trigger tool. 

But it was in the 2000s, when one thing became clear: just sending emails, without thinking about the recipient or the content, wasn’t enough. 

Since then, it was understood that, in order to make an effective Email Marketing and not end up in the spam box, you must follow good practices. 

The emergence of technologies such as smartphones and new forms of social media relationships, also had an impact on Email Marketing. 

However, regardless of the technology, it is known that today it is important to focus on the needs of each user when receiving the email. 

Thus, what started as mass communication has developed into a relationship strategy with leads and customers. 

2. How to create an Email Marketing

The best way to start using Email Marketing is to keep it simple.  

There are two main factors you need to run Email Marketing campaigns: 

  • Email Marketing Software – A dedicated email marketing provider is the perfect tool to go. 
    Don’t send marketing emails through an ISP. This will only put your brand and email sender reputation at risk.  
  • Email List – It has to contain the email addresses of interested subscribers who have opted-in to receive email communications from you. 

3. Email Marketing Strategy 

Here are six steps to build your Email Marketing strategy: 

Set a goal – Determine which objectives will be achieved and keep them in mind during all stages of the process.  
Thus, you’ll be able to measure the results that the campaign has generated. 

Target your audience – It is important to create a personalized campaign for your target audience.  
To do this, segment your email list according to the factors that are important to your business or product: gender, age, location, and others. 
Also take into account the results of previous campaigns, such as: previous purchases and email open rate. 

Write enticing email copy – Relevance is the golden rule for any content. 
Before writing an email, put yourself in the position of the person who will receive it. 
Think about the benefits that the content can bring to your persona. 
Create friendly and interesting content. Be engaging and use simple, personal language. Less is more at this time. 

Invest in good graphic design – In Email Marketing it is essential to keep the attention of those who are reading. 
You must ensure that the message opens, generate clicks and sales. 
Nowadays, design has become an important part of the communication strategy of a product or service. 

Highlight your CTA – Your call to action is your link, the button that will direct the reader to the page you want. 
Therefore, it must be well positioned and very visible.  

Monitor your results – You need to monitor your email’s open rate, click-through rate and conversion rate.  
This will let you know if your campaign is achieving the expected result and, if it isn’t, you’ll know exactly where the problem is. 

In conclusion, a well-done structural email marketing can help your business connect with more customers and also be more effective in generating leads.  

This service can bring you a highly profitable business. We at Weggo can help you build the best strategy to reach your audience. Come along with us and get first place in electronic commerce! Weggo!