Social media is changing the way business work. It is responsible for a closer relationship between companies and consumers. Business owners, working from their home, especially after the COVID-19 pandemic, began to interact and communicate with their audience in a deeper level. Therefore, we must understand who is and what are the roles and characteristics of a Social Media Manager. The Social Media Manager has the role of effectively and efficiently ensuring the update and interaction with the online community. It has become critical when a company has a strong social media presence. That’s why your company needs someone who handles the messages and interacts with your market assertively in order to find new customers and make them loyal to your brand. Furthermore, having a dedicated Social Media Manager will ensure your account is up to date. The customers will receive assets, feedback and communication from your company at any time. You will be allowed to focus on your core business and ensure that all these operations are smoother. So, we listed 5 reasons why you need a Social Media Manager: A Social Media Manager keeps track of all algorithm changes and new trends. He is also able to adapt the strategy and content based on the latest updates. A Social Media Manager can be aware of current changes, anticipate future ones, and be agile. That way, they can go back to the drawing board with their customers and change campaign goals and content in time for great success. An employee randomly posting to your social media profiles, with no plan, will do your brand a disservice. Social media is not a make-and-forget tactic. In many ways, this approach can do more harm than good. Having a plan developed for social media requires the social media expert to join everyone else who is running other marketing campaigns on behalf of your brand. Your social media manager will be able to associate your campaigns with all the other campaigns you are working on, aligning with your business goals. Social Media Managers are constantly on high alert for every post, review and comment that happens on social media about a brand. They also know how to behave within the platform, representing the brand. It is vital that the Social Media Manager not only develops the right brand voice and language on social media, but also works with others within the company. Together, you can help solve a problem for an existing or future customer, for example. Hiring a Social Media Marketing Agency will be more financially viable. The Social Media Manager may have new ideas that you may not have considered. The Social Media Manager will never be stagnant, but will bring new innovative ideas that your executives can appreciate. Having a manager responsible for all your social media efforts can help you improve your existing campaigns. The manager can also keep the brand agile - by switching objectives. As we’ve seen, a Social Media Manager is critical to your business’ success. We at Weggo can help you manage your social networks in line with your marketing and business strategy. Read more about our Social Media Management service and come along with us! 
1. The social scene is always changing
2. You need a social media strategy
3. Protect your reputation and help your customers
4. Perspective - Inside and out
5. Reports and tracking
