What is the first brand that comes to mind when you think about having a drink or buying a new […]

When competing with other businesses, you will often offer the same services, similar products or pricing. In this scenario, web […]

Buying is an entirely emotional experience. According to Harvard Professor Gerald Zaltman, 95% of purchasing decisions are subconscious, and emotion […]

Yes, TikTok took the world by storm. But you probably know that already. 🙄 According to Brand Finance's Global 500 […]

Have you ever waited days for an email response that ended up going to spam? Do you know why this […]

Can you describe the feeling of relief when you request an uber and the driver has four or more stars, […]

How many times do you check your Instagram for just a few minutes before moving on to another activity or […]

Social media is changing the way business work.  It is responsible for a closer relationship between companies and consumers.   Business owners, working […]

A target audience is directly related to the services or products your company offer.   It consists of a consumer society […]