Black Friday and Cyber Monday (BFCM) aren’t just golden opportunities for B2C companies—B2B businesses can also capitalize on this shopping […]

As Black Friday 2024 approaches, businesses are ramping up their strategies to capture the attention of both B2C and B2B […]

A significant portion of businesses don't have a defined UVP (Unique Value Proposition), and many don't even know what that […]

Gen Z, the generation born between 1997 and 2012, represents a significant and influential consumer group. With their unique preferences […]

Customer-centric marketing has emerged as a fundamental approach for businesses aiming to build lasting relationships with their audience, enhance satisfaction, […]

When competing with other businesses, you will often offer the same services, similar products or pricing. In this scenario, web […]

Buying is an entirely emotional experience. According to Harvard Professor Gerald Zaltman, 95% of purchasing decisions are subconscious, and emotion […]

How many times do you check your Instagram for just a few minutes before moving on to another activity or […]

A target audience is directly related to the services or products your company offer.   It consists of a consumer society […]

Email Marketing is a highly profitable direct marketing channel. According to a DMA survey, in 2019, the average of return was $42 for every $1 spent.  […]