As digital marketing continues to evolve, Paid Media (PM) has become an increasingly popular strategy for businesses looking to increase their online presence and drive conversions. However, simply throwing money at ad campaigns without a proper strategy can be a costly mistake. In this blog post, we'll explore why having a strategy behind Paid Media campaigns is so important and how it can help you get the most out of your PM budget. Oh, and share some of our secrets for success, of course! First things first, let's look at some data. According to a recent survey, 56% of marketers believe that Paid Media is "very important" to their overall marketing strategy, and that number is only expected to grow. In fact, a study by Hubspot found that 87% of businesses that don't have a PM strategy in place fail to see a positive return on investment (ROI) from their campaigns. So, what exactly is a Paid Media strategy? It's a plan that outlines your goals, target audience, messaging, ad formats, and budget allocation. By developing a strategy, you can ensure that your PM campaigns are aligned with your overall business objectives and that you're targeting the right people with the right message at the right time. This can lead to higher conversion rates, better ROI, and more efficient use of your PM budget. Paid Media can be a powerful tool for businesses to increase their online presence and drive conversions. By developing a strategy that aligns with your business objectives, targets the right audience, and optimizes your spending, you can maximize the impact of your PM campaigns and get the most out of your budget. Strategy is the backbone of Weggo, and it wouldn't be any different for Paid Media. We follow a detailed step-by-step to ensure the campaigns will be effective and aligned with the client's goals and budget. That's how we get feedback like this! Now, let's move on to the tips, shall we? If you want to improve your PM strategy, you should... 1) Deep dive into the current scenario Diagnosing the client's Ad accounts before starting a digital marketing strategy is essential to understand the current scenario and identify improvement opportunities. In general, we do the following: 2) Research the market In addition to the analysis of the client's current scenario, it is necessary to perform detailed market research, focusing on three types of competitors: direct, indirect and Ad/keyword competitors. Don't know who your competitors are? Give us a call! 3) Select the right channels It is essential to know that the current "it channel" will not always be the right channel for all brands. Choosing a channel to publish paid campaigns depends on several factors, such as the target audience, business objectives, budget, and type of product or service offered. At Weggo, we use all the information gathered during the previous steps to find the perfect fit while respecting the specifics of the market and niche. Before selecting a channel, we always analyze: - Audience behaviour - Objective of the campaign - Budget - Competition And, of course, you should be leaving room for experimentation. You may find impressive channels for your campaign where you least expect it! At Weggo, we base our strategies on an in-depth study of the pros and cons of each channel to create a tailored approach for each brand. Want to know how we can help your business stand out through Paid Media?Learn the 3 crucial steps to create a successful Paid Media plan 👇
